Povlsen, Karen Klitgaard; Holst, Ursula Gabriel and Poulsen, Anders (2012) Kompleksitetsreduktion i medier. Tillid, troværdighed og økologiske fødevarer. [Mediated reduction of complexity: Trust, Credibility and organic food.] Multi-Trust, Organic RDD, Organic RDD 20212-2013. [Submitted]
A literature review on media research in trust, credibility and organic food.
The result of the review is an astonishing lack of research in the relation between construction of credibility and trust in the media in relation to organic food products.
Research in media, food, trust and credibily is presented and discussed and the are for new research in the combination of the different fields is proposed as necessary and important.
|EPrint Type:||Working paper|
|Subjects:||Knowledge management > Education, extension and communication|
|Research affiliation:||Denmark > Organic RDD > MULTI-TRUST|
|Deposited By:||Povlsen, Ass. Professor Karen Klitgaard|
|Deposited On:||26 Mar 2012 08:28|
|Last Modified:||31 Aug 2012 11:56|
|Document Language:||Danish - Dansk|
|Additional Publishing Information:||MultiTrust milestone 2.5.1|
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