Niessen, Jan and Hamm, Ulrich (2008) Identifying the gap between stated and actual buying behaviour on organic products based on consumer panel data. Paper at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.
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Evaluating the German demand for organic food in the majority of cases has been done by interviews, which are restricted by massive overestimation of consumers themselves. By using consumer panels, it is possible to survey actual consumer behaviour in combination with consumer attitudes and socio-demographic data and also by additionally requested consumers’ stated buying behaviour. Such methodology enables exposure and quantification of the gap between stated and actual buying frequency. Also the dimension of conventional products bought by mistake, while intending to get organics, can be identified. These results may give considerations for prospective survey design and adjustment of marketing policy.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Keywords:||Marketing research, consumer panel, consumer buying behaviour, BÖL, BOEL, FKZ 03OE274|
|Subjects:||Food systems > Markets and trade|
|Research affiliation:||International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers|
|Related Links:||http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=03OE274, http://orgprints.org/perl/search/advanced?addtitle%2Ftitle=&keywords=03OE274&projects=BOEL&_order=bypublication&_action_search=Suchen|
|Deposited By:||Niessen, Dr. agr. Jan|
|Deposited On:||22 Mar 2010 08:58|
|Last Modified:||12 Apr 2010 07:43|
|Refereed:||Peer-reviewed and accepted|
|Additional Publishing Information:||This paper is published in the conference proceedings: |
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674
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Identifying the gap between stated and actual buying behaviour on organic products based on consumer panel data. (deposited 02 Oct 2008)
- Identifying the gap between stated and actual buying behaviour on organic products based on consumer panel data. (deposited 22 Mar 2010 08:58) [Currently Displayed]
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