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The US Organic Food Shopper

Zepeda, Professor L (2008) The US Organic Food Shopper. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.

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Summary

Survey data from a random sample of US food shoppers is analyzed to identify significant factors in organic food demand. Qualitative data is also collected to explore motivations, perceptions and knowledge of both organic and conventional food shoppers. Results indicate that shopping venue, food knowledge, and food beliefs are key to organic food demand. Qualitative investigations indicate some scepticism towards organic labels by both organic and conventional shoppers. Not all organic shoppers viewed the increasing availability of organic foods through conventional venues and brands positively. These shoppers perceive commercialization to run counter to creating a local food system. In addition, perceptions of organic food shoppers were diverse, often conflicting, and sometimes quite negative.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:consumer attitudes, profiles; organic food
Subjects: Food systems
Food systems > Markets and trade
Research affiliation: International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
Deposited By: Zepeda, Professor L
ID Code:11543
Deposited On:06 Oct 2008
Last Modified:12 Apr 2010 07:35
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674

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