@misc{orgprints22775, title = {HealthyGrowth - From niche to volume with integrity and trust}, abstract = {Die M{\"a}rkte f{\"u}r {\"o}kologisch erzeugte Nahrungsmittel unterscheiden sich zwar in den europ{\"a}ischen L{\"a}ndern. In allen aber ist eine Steigerung des {\"o}kologischen Handelsvolumens erw{\"u}nscht, wobei kleine wie gro{\ss}e Vermarkter mit spezifischen Problemen konfrontiert sind. W{\"a}hrend kleine Unternehmen oder Initiativen oft an der Verf{\"u}gbarkeit gro{\ss}er Mengen scheitern, m{\"u}ssen sich gro{\ss}e Unternehmen der Herausforderung stellen, den umfassenden Qualit{\"a}tsanforderungen gerecht zu werden und dem Kunden die Werte {\"o}kologisch produzierter Nahrungsmittel glaubhaft zu vermitteln. Das Projekt HEALTHYGROWTH beruht auf der Kooperation von elf Partnern. Das deutsche Team leistet einen Beitrag zu den Arbeitspaketen WP2 bis WP6 und ist verantwortlich f{\"u}r WP7. Die deutschen Fallstudien von mittelgro{\ss}en {\"o}kologischen Wertsch{\"o}pfungsketten werden in unterschiedlichen Unternehmen oder Initiativen jeweils mit spezifischen Untersuchungsschwerpunkten stattfinden. Die vergleichende Auswertung der Fallstudien wird thematisch nach Themenfeldern aufgef{\"a}chert. Diese mehrdimensionale Analyse soll beim Verst{\"a}ndnis der Mechanismen wachsender organischer Wertsch{\"o}pfungsketten helfen. Eine Aufgabe des HNEE-Teams besteht in der Koordination des Transfers von Ergebnissen in Wissenschaft und Praxis. Schl{\"u}sselpersonen der Branche werden von Beginn an konsequent eingebunden, um die Praxisrelevanz des Ansatzes und eine effektive Verbreitung der Ergebnisse durch Ver{\"o}ffentlichungen, Seminare usw. zu gew{\"a}hrleisten. Hauptbestandteil der Projektarbeit ist neben den Ver{\"o}ffentlichungen die konsequente Einbindung von Vertretern {\"o}kologischer Wertsch{\"o}pfungsketten. Wissenstransfer und gemeinsame Lernprozesse auf nationaler Ebene und {\"u}ber L{\"a}ndergrenzen hinweg sind Schwerpunkte im Arbeitspaket WP7, das das deutsche Team leitet. Das deutsche Teilprojekt zielt, ebenso wie das Gesamtprojekt, insbesondere auf den Wissens- und Erfahrungsaustausch ab. Die Verwertung der Ergebnisse besteht vor allem in der Verbreitung von Informationen zu Besonderheiten der Wachstumsprozesse innerhalb der Wertsch{\"o}pfungskette. Hierzu tr{\"a}gt auch der BLE-Ergebnisflyer bei. HEALTHYGROWTH will Erkenntnisse aus verschiedenen L{\"a}ndern und Unternehmen b{\"u}ndeln und an die Akteure und ihre Netzwerke weitergeben. Zielgruppen sind nicht nur mittelgro{\ss}e Bio-Nahrungsmittelh{\"a}ndler, sondern auch Kleinerzeuger und Unternehmen, die sich f{\"u}r neue Formen von Partnerschaften und Kooperationen im {\"o}kologischen Nahrungsmittelsektor interessieren. Angaben zur Finanzierung des Projekts finden Sie im F{\"o}rderkatalog des Bundes unter http://foerderportal.bund.de/foekat/jsp/StartAction.do. Bitte geben Sie in das Suchfeld eine 28 plus das F{\"o}rderkennzeichen (FKZ) des B{\"O}L-Projektes ein, z.B. 2808OE212 f{\"u}r das B{\"O}L-Projekt mit der FKZ 08OE212. }, url = {https://orgprints.org/id/eprint/22775/}, keywords = {B{\"O}LN, BOELN, Core Organic II, ERA-Net, FKZ 12OE020, {\"o}kologische Lebensmittel, mittelgro{\ss}e Wertsch{\"o}pfungsketten, Verarbeitung und Vermarktung, {\"O}konahrungsmitteln, Wachstum, Vertrauen, Integrit{\"a}t} } @unpublished{orgprints29857, title = {Innovative Finanzierungsformen entlang der Wertsch{\"o}pfungskette}, author = {Charis Linda Braun and Gerald K{\"o}hler and Anna Maria H{\"a}ring}, month = {March}, year = {2015}, abstract = {Auf der Wissenschaftstagung {\"O}kologischer Landbau 2015 gab es eine Veranstaltungsreihe "Praxis trifft Wissenschaft". Im Themenfeld "Wertsch{\"o}pfungskette" zielte der Workshop zur Finanzierung in der Agrar- und Ern{\"a}hrungswirtschaft auf die Diskussion der Vor- und Nachteile alternativer Finanzierungsmodelle ab.}, url = {https://orgprints.org/id/eprint/29857/}, keywords = {{\"O}kologische Lebensmittel, Finanzierung, Landwirtschaft, KMU, Wachstum, Wertsch{\"o}pfungskette, Innovation, HealthyGrowth, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @misc{orgprints30715, title = {Warum stagniert das Angebot regionaler Produkte? ? Erfahrungen aus einem Forschungsprojekt zur Untersuchung von Hemmnissen f{\"u}r die {\"o}ffentliche Beschaffung von regionalen und {\"o}kologischen Lebensmitteln f{\"u}r Schulen und Kinderg{\"a}rten}, author = {Michaela Haack and Anna Maria H{\"a}ring and Susanne M{\"u}nchhausen, von}, year = {2016}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, {\"O}kolandbau, Wertsch{\"o}pfungsketten, Schulverpflegung, HealthyGrowth, Politikempfehlungen, {\"O}ffentliche Beschaffung}, url = {https://orgprints.org/id/eprint/30715/}, abstract = {Im Rahmen des europ{\"a}ischen CoreOrganicII Projektes HealthyGrowth analysierte das HNEE-Team die Barrieren f{\"u}r die {\"o}ffentliche Beschaffung von regionalen Lebensmitteln. Der Beitrag war eine Zuarbeit f{\"u}r die Qualit{\"a}tsoffensive Schulverpflegung der Brandenburgischen Regierung. Diese Politikempfehlungen flossen in die Arbeitskreissitzung vom 28.9.2016 ein.} } @inproceedings{orgprints31511, editor = {Sebastian Wolfrum and Hauke Heuwinkel and Klaus Wiesinger and Hans J{\"u}rgen Reents and Kurt-J{\"u}rgen H{\"u}lsbergen}, publisher = {Verlag Dr. K{\"o}ster, Berlin}, month = {March}, author = {Michaela Haack and Anna Maria H{\"a}ring and Susanne von M{\"u}nchhausen}, title = {Umsetzung des EU-Vergaberechts: eine Chance f{\"u}r {\"o}kologische und regionale Lebensmittel in der Gemeinschaftsverpflegung?}, year = {2017}, abstract = {The purchase of food and catering services for public institutions is subject to European rules on public procurement. Basic principles of free movement of goods, nondiscrimination and efficiency restrict contracting entities aiming to procure special qualities like local and organic food. However, the reform of EU public procurement law in 2004 permits to define environmental and social criteria in tender documents. National action plans and guidelines even stress the importance of sustainable procurement practices. By analysing tender calls for school catering in Berlin and Brandenburg, this paper aims to point out the opportunities and challenges that arise by the implementation of procurement laws. Results show several weaknesses in award procedures hampering the purchase of local and organic food. Based on the findings, we make recommendations for public authorities and policy.}, url = {https://orgprints.org/id/eprint/31511/}, keywords = {Gemeinschaftsverpflegung, {\"o}ffentliche Belange, biologische Nahrungsmittel, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth, Wertsch{\"o}pfungskette, {\"O}ko-Nahrungsmittel, Wachstumgspfad, {\"o}ffentliche Beschaffung, Initiativen} } @misc{orgprints32384, pages = {56--59}, year = {2017}, month = {September}, author = {Michaela Haack and Susanne M{\"u}nchhausen, von}, title = {Bio und Regional in der Gemeinschaftsverpflegung: Die Reform des Vergaberechts als Chance nutzen.}, volume = {3/2017}, journal = {L{\"a}ndlicher Raum}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Wertsch{\"o}pfungskette, {\"O}ko-Nahrungsmittel, Wachstumgspfad, {\"o}ffentliche Beschaffung, Initiativen}, url = {https://orgprints.org/id/eprint/32384/}, abstract = {Nachhaltigkeitsaspekte sind bei der Beschaffung von G{\"u}tern und Dienstleistungen f{\"u}r immer mehr Kommunen von zunehmender Bedeutung. Im Bereich der Gemeinschaftsverpflegung ist hier insbesondere der Wunsch nach {\"o}kologischen und regionalen Lebensmitteln relevant. Eine Vorreiterrolle haben St{\"a}dte wie Berlin, M{\"u}nchen oder N{\"u}rnberg {\"u}bernommen, indem sie mit politischen Beschl{\"u}ssen verbindliche Bio-Mindestanteile in {\"o}ffentlichen Einrichtungen durchgesetzt haben.} } @inproceedings{orgprints30011, journal = {Social and technological transformation of farming systems: Diverging and converging pathways}, title = {Discrepancy between theory and practice: procurement of local and organic food in public catering systems}, author = {Michaela Haack and Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, month = {July}, year = {2016}, abstract = {Research results and local development strategies highlight the procurement of local and organic food products as an instrument that contributes to the improvement of both, the sustainable use of natural resources and the regional economy. Although a number of directives and agreements such as the reform of European legislation on public procurement in 2004 or the European ?Green Public Procurement?-criteria enable member states to include environmental and social criteria in award processes, research results point out that the uptake of green and social criteria in tenders does not only vary significantly across the member states, but also across regions and product groups. For the purpose of identifying factors hampering local and organic food purchases in tendering procedures, this paper aims to point out the differences in theory and practice in public procurement processes. The analysis is based on case studies on school catering in Berlin and the Federal State of Brandenburg, which present two different models of procurement policies.}, url = {https://orgprints.org/id/eprint/30011/}, keywords = {Organic foods, food chains, public procurement, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic} } @misc{orgprints28231, year = {2016}, pages = {95--110}, author = {Karlheinz Knickel and Susanne M{\"u}nchhausen, von and Girgzdiene Vilija and Skulskis Virgilius}, publisher = {Food and Agriculture Organization of the United Nations (FAO)}, address = {Rome}, editor = {Stjepan Tanic}, title = {Managing growth in higher value food chains}, journal = {Enhancing efficiency and inclusiveness of agri-food chains in Eastern Europe and Central Asia}, url = {https://orgprints.org/id/eprint/28231/}, abstract = {Higher value food chains tend to converge either towards rather narrow market segments and niches or towards conventionalisation and loss in added value when volumes and turnover start growing more significantly. In this paper we will present the findings from a set of case studies of growth in agri-food chains implemented during 2014 in ten European countries, including in Eastern Europe and Turkey. The comparative analysis will help to better understand different development pathways with their particular challenges, management strategies and instruments.}, keywords = {Food Chains, value added, Agri-Business, management, growth processes, Eastern Europe, Turkey, HealthyGrowth, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @unpublished{orgprints27619, year = {2014}, author = {Kerstin Kretschmer and Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, title = {Vertrauen ist gut, Kontrolle nicht immer besser}, month = {May}, url = {https://orgprints.org/id/eprint/27619/}, abstract = {Vertrauen spielt eine zentrale Rolle in werte-basierten Wertsch{\"o}pfungsketten der {\"o}kologischen Nahrungsmittelwirtschaft.}, keywords = {organic value chain, trust, Germany, HealthyGrowth, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, CoreOrganic} } @unpublished{orgprints29515, year = {2015}, month = {November}, author = {Susanne, von M{\"u}nchhausen}, title = {Aufbau wertebasierter Ketten f{\"u}r {\"O}ko-Nahrungsmittel - Herausforderungen, Chancen und Risiken, Ergebnisse des EU-Projektes "HealthyGrowth"}, keywords = {Initiativen, Unternehmen, Wachstumspfad, {\"O}kolandbau Wertsch{\"o}pfungskette, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, abstract = {Merkmale einer h{\"o}heren Produkt- und/oder Prozessqualit{\"a}t sind f{\"u}r die Vermarkung von {\"O}ko-Lebensmitteln wichtig. Sie sind Grundvoraussetzung f{\"u}r die Realisieurng eines ?Mehrwertes? f{\"u}r alle an der Kette beteiligten Unternehmen und f{\"u}r die Konsumenten. In diesem Vortrag nennen wir die so entstehenden Wertsch{\"o}pfungsketten wertebasiert. Der Beitrag zeigt anhand von drei Fallstudienanalysen, wie sich wertebasierte Wertsch{\"o}pfungsketten in mittelst{\"a}ndischen Strukturen erfolgreich etablieren konnten. Uns interessiert besonders, wie sich Unternehmen ? und ganze Ketten ? in Zeiten starken Umsatzwachstums ver{\"a}ndern. Ein besonderes Augenmerk f{\"a}llt hierbei auf die Anpassung von Unternehmensstrategien und Organisationsprinzipien sowie die Rolle des Managements innerhalb der Unternehmen und {\"u}ber die Kette hinweg.}, url = {https://orgprints.org/id/eprint/29515/} } @inproceedings{orgprints23863, journal = {Building Organic Bridges: Vol.2, Germany - India, Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014, 13-15 October 2014 in Istanbul, Turkey}, volume = {Vol 2}, doi = {10.3220/REP\_20\_1\_2014}, series = {Th{\"u}nen Report}, title = {Growth, business logic and trust in organic food chains: an analytical framework and some illustrative examples from Germany}, editor = {G. Rahmann and U. Aksoy}, publisher = {Johann Heinrich von Th{\"u}nen-Institut}, address = {Braunschweig, Germany}, author = {Susanne, von M{\"u}nchhausen and Karlheinz Knickel}, month = {October}, year = {2014}, pages = {403--406}, keywords = {Organic food chain, business strategies, management concept, growth processes, organic values, trust, HealthyGrowth, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, url = {https://orgprints.org/id/eprint/23863/}, abstract = {The organic food market in Germany has been growing significantly. While expanding, businesses and food initiatives face many challenges. The paper focuses on the challenge of maintaining the added values of organic farming and consumer trust. Both are key assets in organic food chains, and both are difficult to secure when volumes grow, distribution channels change and when producers, processors, sales businesses and con-sumers are less closely connected which tends to limit direct communication and trans-parency. In the central part of the paper, we present an analytical framework that can be used to better understand these connections. Focus is on changes in business logic, chain organisation and coordination. Three case studies of organic value chains in Germany are used to illustrate the application of the framework. The analyses show that business logics and strategies are implemented through a particular set of management and/or marketing instruments and that these impact on the organisation of the businesses, the linkages between chain partners and the marketing of products. } } @inproceedings{orgprints30474, year = {2016}, month = {May}, title = {HealthyGrowth: Wie k{\"o}nnen {\"O}ko-Wertsch{\"o}pfungsketten wachsen, ohne ihre H{\"o}herwertigkeit zu verlieren?}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, keywords = {Organic foods, food chains, food quality, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth, CoreOrganic}, url = {https://orgprints.org/id/eprint/30474/}, abstract = {Growth of values-based food chains holds particular challenges. The objective of this paper is the presentation of preliminary results of the HealthyGrowth project.} } @unpublished{orgprints30777, year = {2016}, month = {February}, title = {Aufbau wertebasierter Ketten f{\"u}r {\"O}ko-Nahrungsmittel ? Herausforderungen, Chancen und Risiken}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, keywords = {Organic foods, food chains, food quality, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth, CoreOrganic, InnoForum {\"O}kolandbau, HNEE}, abstract = {Growth of values-based food chains holds particular challenges, chances and risks. The objective of this presentation was to show preliminary results of the HealthyGrowth project. The discussion with local stakeholders from the agri-food industry enriched the development of the recommendations of the project in 2016.}, url = {https://orgprints.org/id/eprint/30777/} } @inproceedings{orgprints28587, month = {March}, title = {Managementstrategien in der {\"o}kologischen Agrar- und Ern{\"a}hrungswirtschaft?!}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, year = {2015}, keywords = {{\"O}kologische Lebensmittel, Management, Landwirtschaft, KMU, Wachstum, Wertsch{\"o}pfungskette, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth}, abstract = {Unternehmen und Initiative, die {\"o}kologische Lebensmittel produzieren, verarbeiten oder vermarkten, haben sich h{\"a}ufig aus der Nische heraus entwickelt. Oberste Priorit{\"a}t haben zu Beginn der Gesch{\"a}ftsentwicklung typischerweise die klassischen Werte der biologischen Lebensmittelerzeugung, die auf den Prinzipien Gesundheit, {\"O}kologie, Gerechtigkeit und Sorgfalt im {\"o}kologischen Landbaus beruhen. Als Sprecher sind Vertreter aus der Landwirtschaft und der Ern{\"a}hrungswirtschaft eingeladen. Der Workshop beruht auf dem Konzept einer Fishbowl-Diskussion. Nach einer kurzen Einf{\"u}hrungsrunde der Experten {\"o}ffnet sich die Gespr{\"a}chsrunde f{\"u}r Fragen und Beitr{\"a}ge von Teilnehmern. }, url = {https://orgprints.org/id/eprint/28587/} } @unpublished{orgprints25693, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Evelyn Juister}, title = {Evaluating the contribution of innovation networks to resilient farming systems}, month = {December}, year = {2013}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic}, abstract = {Eberswalde University has been establishing an innovation network for organic farming and processing in the Federal State of Brandenburg and the city of Berlin in the north-eastern part of Germany. During the last decade, the network enabled several cross-disciplinary study and research projects. Organic farmers, small and medium-sized organic food processors and trade businesses, research institutes, advisory services as well as governmental and non-governmental organisations contributed to the development of this network. The projects that are jointly implemented focus on strategy development and practical problem solving for organic food value chains.}, url = {https://orgprints.org/id/eprint/25693/} } @inproceedings{orgprints28588, journal = {Places of Possibilities? Rural Societies in a Neoliberal World}, series = {On-line Proceedings}, title = {The role of the business logic for growing value chains of organic food - first results of an international case study analysis}, address = {Aberdeen, Scotland}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Gunn-Turid Kvam and Rebecka Milestad}, month = {August}, year = {2015}, pages = {197--198}, url = {https://orgprints.org/id/eprint/28588/}, abstract = {Values-based food chains link farmers, processors, wholesale and retail traders in a way that the end-consumer receives a product with additional quality attributes such as regionality, fair trade, high animal welfare or nature conservation standards. The transmission of such additional values which are beyond general food standards requires chain specific objectives and well-targeted management strategies. Results show that all studied businesses/initiatives have consistent business logics for their internal organisation and cooperation and communication in the specific chain. The business logic ensures the effective value transmission based on e.g. controlling and information measures.}, keywords = {food chains, business management, sustainable agriculture, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @inproceedings{orgprints24840, series = {ESRS2013\_eProceedings}, volume = {2013}, journal = {Rural resilience and vulnerability: The rural as locus of solidarity and conflict in times of crisis}, year = {2013}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Egon Noe}, title = {Healthy growth: From niche to volume with integrity and trust - working group III at the ESRS-Conference 2013 }, month = {July}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic}, url = {https://orgprints.org/id/eprint/24840/}, abstract = {Our working group aims to discuss successful approaches of managing increasing quantities of organic food produce - successful in terms of maintaining product quality, trust, integrity and higher value while at the same time increasing turnover. We will focus on two aspects in particular, firstly, the kinds and quality of cooperation of farmers with processors such as dairies, mills, bakeries or oil presses, and secondly, the successful management of growth in value chains including strategies, communication and limiting and enabling factors.} } @inproceedings{orgprints25694, series = {Book of abstracts In: http://project2.zalf.de/IFSA\_2014/documents/ifsa-2014-berlin-book-of-abstracts.pdf}, journal = {Farming systems facing global challenges: Capacities and strategies}, title = {Strategies for medium-sized value-based food chains during growing process with a particular focus on the business logic and management concept}, publisher = {IFSA Europe, Leibniz-Centre for Agricultural Landscape Research (ZALF), Humboldt-Universit{\"a}t zu Berlin}, editor = {Heike Schobert and Maja-Catrin Riecher and Holger Fischer and Thomas Aenis and Andrea Knierim}, year = {2014}, pages = {58}, author = {Susanne M{\"u}nchhausen, von and Kristin Schulz and Anna Maria H{\"a}ring and Rocio Llamas Vacas}, month = {April}, abstract = {Growth of values-based food chains holds particular challenges. The disconnection between producers and consumers require strategies that maintain and communicate values throughout the food chain. The objective of this paper is to analyze strategies organic food businesses have chosen to deal with growth, and in particular, strategies that focus on consumers? expectations and producers? business strategies. A literature review on the challenges of growing organic food chains provided the conceptual framework. The analysis of three case studies of organic food businesses shows that the values of food chains and the related business strategies aiming to maintain and transmit these values differ significantly. One case study business is closely linked to the farmers and the chain is characterized by the quality of products and process. The second case study focuses on reliability between chain partners, while the third is based on good cooperation aiming to secure income and employment.}, url = {https://orgprints.org/id/eprint/25694/}, keywords = {Organic foods, food chains, food quality, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic} } @unpublished{orgprints31391, month = {March}, author = {Susanne M{\"u}nchhausen, von}, title = {HealthyGrowth: Wie k{\"o}nnen {\"O}ko-Wertsch{\"o}pfungsketten wachsen, ohne ihre H{\"o}herwertigkeit zu verlieren? Einf{\"u}hrungsvortrag zum Obstbau-Workshop im Obstbauzentrum Jork}, year = {2017}, abstract = {Growth of values-based food chains holds particular challenges, chances and risks. The objective of this presentation was to show results of the HealthyGrowth project. The workshop was organised by the fruit growing center Esteburg and grouped growers in the area of Hamburg who intent to change from conventionel fruit growing to organic systems.}, url = {https://orgprints.org/id/eprint/31391/}, keywords = {Organic foods, food chains, fruit, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth, CoreOrganic, HNEE, Chamber of agriculture Lower Saxony} } @misc{orgprints28757, author = {Susanne M{\"u}nchhausen, von}, title = {HealthyGrowth - From Niche to Volume with Integrity and Trust, FULL CASE STUDY REPORT for the Producer-Consumer-Community Landwege cooperative ? Germany }, month = {April}, year = {2015}, pages = {1--53}, abstract = {Most local organic market chains have inherent problems in moving from niche to volume, and mainstream large-scale market chains have inherent difficulties in securing and advancing organic values. The project ?Healthy Growth: From Niche to Volume with Integrity and trust? investigated a range of successful mid-scale organic value chains in order to learn how they are able to combine volume and values, and to use this knowledge to support the further development of organic businesses, networks and initiatives. Research teams from 10 European countries contributed with 19 case studies. Landwege cooperative is one of the German case studies. The organic producer-consumer cooperative has 30 member farms producing local organic food products and around 600 consumer members. Landwege runs 5 modern supermarkets in the city of L{\"u}beck and Bad Schwartau in the Federal State of Schleswig-Holstein. The case study report presents the development of the initiative since the 1980s, the related value chain of organic farm products and the stakeholder network around the cooperative. The in-depth analysis focuses on six tasks or perspectives: governance and organisation, business logic, quality and market differentiation, communication of values, transnmission of values and qualities, and risk and resilience.}, url = {https://orgprints.org/id/eprint/28757/}, keywords = {Organic, food, value chains, farming, food processing, marketing, Germany, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @misc{orgprints28756, year = {2015}, pages = {1--47}, title = {HealthyGrowth - From Niche to Volume with Integrity and Trust. FULL CASE STUDY REPORT for Bohlsener M{\"u}hle ? Germany }, author = {Susanne M{\"u}nchhausen, von}, month = {April}, keywords = {Organic, food, value chains, farming, food processing, marketing, Germany, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, url = {https://orgprints.org/id/eprint/28756/}, abstract = {Most local organic market chains have inherent problems in moving from niche to volume, and mainstream large-scale market chains have inherent difficulties in securing and advancing organic values. The project ?Healthy Growth: From Niche to Volume with Integrity and trust? investigated a range of successful mid-scale organic value chains in order to learn how they are able to combine volume and values, and to use this knowledge to support the further development of organic businesses, networks and initiatives. Research teams from 10 European countries contributed with 19 case studies. Bohlsener M{\"u}hle is one of the German case studies. The organic mill and bakery is a medium-size enterprise with around 200 emploayees in the rural area or L{\"u}neburger Heide in Lower Saxony. The case study report presents the development of the mill since the 1980s, the related value chain of organic grain and flour and the stakeholder network around the mill business. The in-depth analysis focuses on six tasks or perspectives: governance and organisation, business logic, quality and market differentiation, communication of values, transnmission of values and qualities, and risk and resilience.} } @inproceedings{orgprints28656, year = {2015}, month = {March}, title = {Vom Hof auf den Teller? Hemmfaktoren und Handlungsans{\"a}tze f{\"u}r landwirtschaftliche Direktvermarktung}, author = {Susanne M{\"u}nchhausen, von}, url = {https://orgprints.org/id/eprint/28656/}, abstract = {Welche politischen Hebel stehen dem Bund zur Verf{\"u}gung, wenn die Nahversorgung von Einzelentscheidungen und b{\"u}rgerschaftlichem Engagement vor Ort abzuh{\"a}ngen scheint und die Gr{\"u}nde f{\"u}r den R{\"u}ckzug des Lebensmitteleinzelhandels aus der Fl{\"a}che vielschichtig sind? Die Landwirtschaft liefert einen Beitrag zur regionalen Wertsch{\"o}pfung. Der Beitrag befasst sich mit der landwirtschaftlichen Direktvermarktung. Anhand von drei internationalen Beispielen werden M{\"o}glichkeiten der landwirtschaftlichen Vermarktung im l{\"a}ndlichen Raum aufgezeigt.}, keywords = {{\"O}kologische Lebensmittel, Management, Landwirtschaft, KMU, Wertsch{\"o}pfungskette, Direktvermarktung, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @inproceedings{orgprints25697, title = {Einflussm{\"o}glichkeiten auf die Qualit{\"a}t bei der Vieh- und Fleischvermarktung }, author = {Susanne M{\"u}nchhausen, von}, month = {March}, year = {2014}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, abstract = {Qualit{\"a}tsaspekte spielen bei der {\"O}ko-Vermarktung eine zentrale Rolle. Standard-{\"O}ko ist nicht mehr ausreichend, um Premium-Preise realisieren zu k{\"o}nnen. Beispiele erfolreicher Unternehmen mit der entsprechenden Gesch{\"a}ftsstrategie zeigen, dass es auch einen 'Mittelweg' gibt zwischen Nischenm{\"a}rkten und global vernetzten M{\"a}rkten f{\"u}r Waren ohen "Gesicht".}, url = {https://orgprints.org/id/eprint/25697/} } @unpublished{orgprints28915, author = {Susanne M{\"u}nchhausen, von and Andreja Borec}, title = {Healthy Growth of Value Based Organic Food Chains: Management, value communication and perspectives of growing values-based food chains}, month = {June}, year = {2015}, keywords = {B{\"O}LN, BOELN, FKZ 12OE020, Healthy Growth, CoreOrganic, market development, management, organic food, middle-eastern European countries, value chains, farmers' cooperatives, quality label}, abstract = {Our working group discussed hampering and enabling factors for the management of increasing quantities of organic food produce. Andrea Borec from Maribor University presented the main idea of the Core Organic II Project HealthyGrowth. Susanne von M{\"u}nchhausen from Eberswalde University, Germany, showed first results of the case study analysis in respect to management issues during expansion. During the discussion, the workshop focused on the development of two Slovenian farmers? cooperatives. Representatives from the Ekodar label for organic beef and from Planika Dairy highlighted business strategies and the specific challenges the businesses were and are currently facing.}, url = {https://orgprints.org/id/eprint/28915/} } @unpublished{orgprints29853, year = {2015}, month = {December}, author = {Susanne M{\"u}nchhausen, von and Charis Linda Braun and Hradetzky Anja and Drev {\v Z}iga}, title = {Innovations in the organic sector: New business models of value addition at the local level}, abstract = {TP Organics organised the Organic Innovation Days in Brussels. One of the main aims of the event was to demonstrate the innovation potential of the organic food and farming sector. The discussion focused on three thematic fields. One of them was new businessmodels of organic agriculture and beyond. Anja Hradetzky, from Stolze Kuh farm business - a HNEE Innoforum-network partner - was the winner of the call. She presented her farms' innovation and received the price. The HealthyGrowth project team submitted tree proposals to the call of the Organic Innovation Days. One of them, the innovative idea of OrganicTrail (Ziga Drev, Slovenia) has been presented in the EIP-newsletter with the reference to the TP Organics calls for innovations. }, url = {https://orgprints.org/id/eprint/29853/}, keywords = {Organic farming, value chain, innovation, business model, crowd funding, farm investment, HealthGrowth, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @unpublished{orgprints30852, year = {2016}, title = {HealthyGrowth: Dissemination Targeting Stakeholders, Deliverable 7.2}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, month = {November}, url = {https://orgprints.org/id/eprint/30852/}, abstract = {'HealthyGrowth' is a CORE Organic II project. This document is Deliverable 7.2. It shows the dissemination activities targeting stakeholders and practitioners in the organic agri-food industry. The documents shows authors, titles and OrganicEprints reference numbers. All teams of the consortium were responsible for the dissemination of project results to stakeholders in national languages.}, keywords = {Organic farming, supply chain, enterprise growth, HealthyGrowth, dissemination, FKZ 12OE020, B{\"O}LN, BOELN, B{\"O}L, BOEL} } @unpublished{orgprints30853, month = {November}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, title = {HealthyGrowth: From Niche to Volume with Integrity and Trust. Dissemination Targeting Policy, Deliverable 7.3}, year = {2016}, keywords = {Organic farming, supply chain, enterprise growth, HealthyGrowth, dissemination, FKZ 12OE020, B{\"O}LN, BOELN, B{\"O}L, BOEL}, url = {https://orgprints.org/id/eprint/30853/}, abstract = {'HealthyGrowth' is a CORE Organic II project. This document is Deliverable 7.3. It shows the dissemination activities targeting policy and administration responsible for the organic agri-food industry. The documents shows authors, titles and OrganicEprints reference numbers. All teams of the consortium were responsible for the dissemination of project results to decison makers in policy and administration.} } @unpublished{orgprints27615, title = {Participation in an organic farm and food network ? experiences of HNEE team (Pre-Conference)}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, month = {October}, year = {2014}, keywords = {organic farm networks, stakeholder participation, organic value chain, agri benchmark, Germany, Healthy Growth, CoreOrganic, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, abstract = {Eberswalde University has a long-term experience in organising a organic farm and food network in the Berlin-Brandenburg region. This presentations highlights the experiences with the participation in the organic farm network of Th{\"u}nen-Institute (agri benchmark). }, url = {https://orgprints.org/id/eprint/27615/} } @unpublished{orgprints30694, title = {The concept of the business logic for the management of values-based food businesses and chains - Task 2 report, HealthyGrowth WP5}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Karlheinz Knickel}, year = {2016}, keywords = {Organic, agri-food, value chains, methodology, business logic, business development, HealthyGrowth, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, abstract = {The report presents the results of the case study analyses which are based on the application of the business logic concept. This analytical approach represents the second (Task 2)of the six perspectives applied under the umbrella of the multi-perspective analysis of the HealthyGrowth project (WP5). The analysis focuses on business goals, strategies and management instruments identified in the case studies of the European research project HealthyGrowth - from niche to volume with integrity and trust.}, url = {https://orgprints.org/id/eprint/30694/} } @misc{orgprints30759, year = {2016}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Karlheinz Knickel}, title = {HealthyGrowth: How can organic supply chains grow without losing their added value? Results and recommendations}, abstract = {The HealthyGrowth Project?s goal was the analysis of growth processes in the organic food sector. It examined how to safeguard the integrity and transparency of the value chain despite the increasing ?distance? between the producer and the consumer. It examined businesses and food initiatives that succeed in balancing growth, maintaining value added products and convincing the consumer that a higher price is justified. The recommendations for entrepreneurs and policy makers aim to emphasise the potential to promote values-based growth processes in the organic sector in a more comprehensive way.}, url = {https://orgprints.org/id/eprint/30759/}, keywords = {Organic farming, supply chain, enterprise growth, HealthyGrowth, policy recommendation, FKZ 12OE020, B{\"O}LN, BOELN, B{\"O}L, BOEL} } @unpublished{orgprints29435, year = {2015}, title = {?Beim Fleisch l{\"a}uft?s immer etwas anders!? Perspektiven zum Aufbau wertebasierter Wertsch{\"o}pfungsketten}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Karlheinz Knickel}, month = {November}, keywords = {Initiativen, Unternehmen, Wachstumspfad, Fleischverarbeitung, Wertsch{\"o}pfungskette, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth}, url = {https://orgprints.org/id/eprint/29435/}, abstract = {Konventionelle Fleisch- und Wurstwaren halten den Anforderungen vieler Verbrauchergruppen bzw. gesellschaftlicher Initiativen oft nicht mehr stand. Manche Unternehmer stellen deshalb Merkmale einer h{\"o}heren Produkt- und/oder Prozessqualit{\"a}t heraus. Sie realisieren damit im Optimalfall einen ?Mehrwert? ? f{\"u}r sich selbst, f{\"u}r alle an der Kette Beteiligten und f{\"u}r die Konsumenten. In diesem Beitrag beschreiben wir die so entstehenden Wertsch{\"o}pfungsketten als wertebasiert. Der Beitrag zeigt anhand von acht Fallstudienanalysen aus sechs europ{\"a}ischen L{\"a}ndern, wie sich wertebasierte Wertsch{\"o}pfungsketten f{\"u}r Fleisch in mittelst{\"a}ndischen Strukturen erfolgreich etablieren konnten. Uns interessiert besonders, wie sich Unternehmen ? und ganze Ketten ? in Zeiten starken Umsatzwachstums ver{\"a}ndern. Ein besonderes Augenmerk f{\"a}llt hierbei auf die Anpassung von Unternehmensstrategien und Organisationsprinzipien sowie die Rolle des Managements innerhalb der Unternehmen und {\"u}ber die Kette hinweg.} } @misc{orgprints28702, year = {2015}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Karlheinz Knickel}, title = {HealthyGrowth German Case Study: Fact Sheet of Bohlsener M{\"u}hle GmbH \& Co }, month = {April}, url = {https://orgprints.org/id/eprint/28702/}, abstract = {Fact Sheet, short presentation of HealthyGrowth case study business: Bohlsener M{\"u}hle GmbH \& Co.}, keywords = {Organic, food, value chains, farming, food processing, marketing, Germany, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @misc{orgprints28701, year = {2015}, month = {April}, title = {HealthyGrowth German Case Study: Fact Sheet of Producer-Consumer-Community Landwege e.G.}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Karlheinz Knickel}, keywords = {Organic, food, value chains, farming, food processing, marketing, Germany, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, url = {https://orgprints.org/id/eprint/28701/}, abstract = {Fact Sheet, short presentation of HealthyGrowth case study business: Landwege e.G.} } @unpublished{orgprints30904, year = {2016}, title = {HealthyGrowth: From niche to volume with integrity and trust}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Karlheinz Knickel and Michaela Haack}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, Core Organic II, HealthyGrowth, FKZ 12OE020, {\"o}kologische Lebensmittel, mittelgro{\ss}e Wertsch{\"o}pfungsketten, Verarbeitung und Vermarktung, {\"O}konahrungsmitteln, Wachstum, Vertrauen, Integrit{\"a}t}, abstract = {Unternehmen, die {\"o}kologische Lebensmittel produzieren, verarbeiten oder vermarkten haben sich h{\"a}ufig aus Nischen heraus entwickelt. In den ersten Jahren ihrer Entwicklung hatte f{\"u}r viele dieser Unternehmen die Realisierung der klassischen Werte der biologischen Lebensmittelerzeugung oberste Priorit{\"a}t. Insbesondere in Folge raschen Umsatzwachstums, besteht die Tendenz, Kompromisse einzugehen und zumindest einen Teil der urspr{\"u}nglich f{\"u}r die Unternehmen sehr charakteristischen Werte abzuschw{\"a}chen. Der Begriff der H{\"o}herwertigkeit im Kontext {\"o}kologischer Lebensmittel bezieht sich einerseits auf die Produktqualit{\"a}ten, die sich u.a. auf die Auswahl bestm{\"o}glicher Rohwaren zur{\"u}ckf{\"u}hren lassen. Andererseits beruht die H{\"o}herwertigkeit auf Prozessqualit{\"a}ten, die durch Art der Erzeugung und Verarbeitung sowie Ma{\ss}nahmen zum Umwelt-, Natur- oder Tierschutz bestimmt werden. Die besondere Herausforderung stellt dabei die Gew{\"a}hrleistung der h{\"o}heren Qualit{\"a}t, und der Transparenz und Vertrauensw{\"u}rdigkeit entlang der Wertsch{\"o}pfungskette dar. Die wertebasierten Unternehmen verbindet die Bereitschaft, sich den kritischen Fragen der Verbraucher und der gesellschaftlichen {\"O}ffentlichkeit zu stellen. Ziel des Projektes ?HealthyGrowth? war die Analyse von Wachstumsprozessen in der {\"o}kologischen Lebensmittelwirtschaft. Hierbei stand die Wahrung der Rechtschaffenheit und Transparenz der Wertsch{\"o}pfungskette trotz zunehmender ?Distanz? zwischen Erzeuger und Verbraucher im Mittelpunkt. Das europ{\"a}ische Konsortium bestand aus zehn nationalen Forschungsteams, die insgesamt 19 Fallstudien untersucht haben. Diese bilden die Grundlage zur Ableitung von Handlungsans{\"a}tzen und Empfehlungen f{\"u}r Praxis und Politik.}, url = {https://orgprints.org/id/eprint/30904/} } @inproceedings{orgprints30010, title = {Understanding ?healthy? growth processes in organic food businesses and values-based chains}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Gunn-Turid Kvam}, month = {August}, year = {2016}, keywords = {Organic foods, food chains, growth management, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic}, abstract = {Food businesses face specific challenges when they are expanding, and when volumes and turnover start growing significantly. Higher value food chains, such as organic food chains, tend to converge either towards rather narrow market segments and niches or towards conventionalisation and loss in added value. In addition many entrepreneurs in the organic food sector do not possess a formal training in business economics and/or management. However, as businesses grow, increasing management competences are required and this tends to become a constraint. Aiming to better understand different development pathways with their particular challenges, business strategies and management instruments, this paper presents an analysis of 19 case studies in Europe and Turkey with respect to their expansion pathways.}, url = {https://orgprints.org/id/eprint/30010/} } @misc{orgprints30735, title = {It?s not always about growth! Development dynamics and management in food businesses and chains}, volume = {24}, journal = {International Journal of Sociologgy of Agriculture and food (IJSAF)}, number = {1}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Gunn-Turid Kvam and Karlheinz Knickel}, month = {September}, year = {2017}, pages = {37--55}, url = {https://orgprints.org/id/eprint/30735/}, abstract = {Growing small and medium enterprises face specific challenges, especially when they aim to maintain high quality products and processes. While growing, they tend to converge either towards niche markets or mainstream commodity markets, and as a result sacrifice higher quality and value. With this paper, we aim to show more about the growth processes of small and medium size enterprises and their related food supply chains. The focus is on the management of individual businesses, the coordination and cooperation along chains and the required realignment during growth. Particular attention is paid to discontinuities and an identification of the factors that limit or enable the sustainable development of food enterprises and chains. The methodological foundation for this paper is a case study based approach. The business logic concept, which has been developed in the context of a European research project, provides the analytical framework for the analysis of the cases. Central to the business logic concept is the idea that business goals, strategies, management and management instruments ought to be coherent. The business logic approach facilitates the examination of coherence in business and in chain management. It helps to identify the adjustments and realignment needed in times of change. Results show that development paths vary significantly between businesses and chains. Business growth is associated with a variety of challenges that can result in stagnation or even downsizing. Such discontinuities are often linked with phases of internal consolidation when management capacities, structures and processes are adapted to new requirements. Adaptations in business strategies and operational management are often crucial for sustainable development. Adaptations are particularly important when food production, processing and sales aim to maintain higher product and process qualities. Reflexive management practices and continuous learning among the responsible leaders, and the related coaching, are key success factors.}, keywords = {HealthyGrowth, value chain, organic food, agriculture, food processing, marketing, FKZ 12OE020, B{\"O}LN, BOELN, B{\"O}L, BOEL} } @inproceedings{orgprints31917, year = {2017}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Rebecka Milestad}, title = {Was k{\"o}nnen wir aus den Fehlern lernen? Empfehlungen f{\"u}r Praxis und Politik zur nachhaltigen Entwicklung von Unternehmen und Wertsch{\"o}pfungsketten im {\"o}kologischen Lebensmittelsektor}, publisher = {Verlag Dr. K{\"o}ster, Berlin}, editor = {Hauke Heuwinkel and Kurt-J{\"u}rgen H{\"u}lsbergen and Sebastian Wolfrum and Klaus Wiesinger and Hans J{\"u}rgen Reents}, keywords = {value chain, organic foods, policy recommendations, consultancy, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Wertsch{\"o}pfungskette, {\"O}ko-Nahrungsmittel, Wachstumgspfad, Unternehmen, Initiativen, HealthyGrowth}, abstract = {Wachsenden Unternehmen und Initiativen der {\"o}kologischen Nahrungsmittelwirtschaft stellen sich viele Herausforderungen. Die Studie zielt auf die Untersuchung von f{\"o}rdernden und hemmenden Faktoren f{\"u}r die Entwicklung von Unternehmen und WSK ab. Aus der Auswertung der Fallstudienanalysen ergaben sich vielf{\"a}ltige Einzelaspekten und Empfehlungen, die sich an Unternehmen und Initiativen im Wachstum richten. Diese lassen sich den Themen ?Kooperation und effektive Kommunikation in {\"O}ko-Wertsch{\"o}pfungsketten? (I), ?Unternehmensberatung f{\"u}r das Management in {\"O}ko-Unternehmen? (II), ?Weiterbildung f{\"u}r Besch{\"a}ftigte? (III), ?{\"O}ffentliche Beschaffung - Bio-Catering? (IV), ?Rechtlicher Rahmen f{\"u}r Fleischketten mit KMU? (V) und ?Gesellschaftli-che Verankerung von {\"O}ko-Wertsch{\"o}pfungsketten? (VI) zuordnen.}, url = {https://orgprints.org/id/eprint/31917/} } @inproceedings{orgprints27256, year = {2015}, title = {Bedeutung von Managementstrategien in expandierenden Unternehmen und Initiativen der Wertsch{\"o}pfungsketten f{\"u}r {\"o}kologische Nahrungsmittel }, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Milestad Rebecka}, publisher = {Verlag Dr. K{\"o}ster, Berlin}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth, Wertsch{\"o}pfungskette, Wachstumgspfad, {\"O}ko-Nahrungsmittel, Unternehmen, Initiativen}, url = {https://orgprints.org/id/eprint/27256/}, abstract = {Wachsenden Unternehmen und Initiativen der {\"o}kologischen Nahrungsmittelwirtschaft stellen sich viele Herausforderungen. Die Studie zielt auf die Untersuchung von Gesch{\"a}ftsstrategien und Managementinstrumenten ab. Acht Fallstudien in 6 EU-L{\"a}ndern wurden ausgew{\"a}hlt. Die Erhebung beruhte auf qualitativen und quantitativen Methoden. Die Ergebnisse zeigen, dass Strategien und Instrumente gezielt eingesetzt werden. Je nach Entwicklungsphase der Unternehmen und Initiativen stehen Finanzierungsfragen, Qualit{\"a}tskontrollen, Produktdifferenzierungen, das Personalmanagement oder die vertrauensbildende Kommunikation im Vordergrund. Diese Strategien und Instrumente erm{\"o}glichen gerade den wertebasierten Unternehmen, Initiativen und Wertsch{\"o}pfungsketten f{\"u}r {\"o}kologische Lebensmittel ein erfolgreiches Wachstum. Es ist zu diskutieren: Professionalisierung gegen den Werteverlust durch ?Konventionalisierung??} } @unpublished{orgprints27621, month = {February}, title = {Healthy Growth of Values-Based Organic Food Chains - Managing Major Challenges of Expansion: Business Strategies and Instruments Ensuring the Maintenance of Core Organic Values and Consumers? Trust}, author = {Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Helmi Risku-Norja}, year = {2015}, keywords = {B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic, market development, management, organic food}, url = {https://orgprints.org/id/eprint/27621/}, abstract = {Our working group aims to discuss successful approaches of managing increasing quantities of organic food produce - successful in terms of maintaining product quality, trust, integrity and higher value while at the same time increasing turnover. The workshop will focus on two particular aspects. Firstly, the business strategies of growing organic businesses and initiatives, and secondly, the specific instruments used in organisation and management that help to meet the diverging objectives related to growth in turnover on the one hand, and organic values, quality, integrity and trust on the other. In the workshop we will look at these challenges and management options from the perspective of practitioners in the agri-food industry.} } @inproceedings{orgprints30009, title = {Adaptation strategies and performances of three producer groups during times of change: lessons learned from the application of the Conditions-Strategies-Performances (CSP) concept in three case studies}, author = {Susanne M{\"u}nchhausen, von and Karlheinz Knickel and Tobias Lasner and Rebecka Milestad}, month = {July}, year = {2016}, journal = {Social and technological transformation of farming systems: Diverging and converging pathways}, keywords = {Organic foods, food chains, food quality, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, Healthy Growth, CoreOrganic}, abstract = {In the analysis, we will - identify the most significant changes over time in relevant market, regulatory, institutional and territorial conditions, - assess the social, economic and other resources available among different groups of primary producers, - relate conditions and resources to the (adaptation) strategies pursued (e.g. regarding the management of the chain and risks), and - explore the (potential) impacts of the resulting (or expected) changes on social, economic and environmental performances. The analysis aims at capturing the interrelationships between external and internal conditions, (adaptation) strategies and (sustainability) performance. A first important step in the analysis is to express conditions, strategies and performances in absolute and/or relative terms, and to relate them to different points in time. This will then allow us to relate the producer groups? strategies to change in conditions on the one hand and to performances on the other. The three illustrative cases are a grain farmers? association in Lower Saxony, Germany, a group of carp producers using traditional ponds in Franconia, Germany, and a beef farmers? association in Uppland, Sweden. In all three cases, attention will also be paid to relate adaptation strategies to decision-making and to identify limitations in available data and check possibilities to overcome them. With our discussion, we aim to highlight the particular challenges. We want to highlight the particular importance of business-level actions and their dynamics as an additional level in the analysis.}, url = {https://orgprints.org/id/eprint/30009/} } @misc{orgprints30758, title = {What drives farmers? sustainability performance? Application of the CSP Modell for the analysis of farmers? Conditions, adaptation Strategies and sustainability Performances ? a case study analysis of German and Swedish producer groups in times of change}, author = {Susanne M{\"u}nchhausen, von and Karlheinz Knickel and Rebecka Milestad and Tobias Lasner}, month = {November}, year = {2016}, pages = {xx--xx}, volume = {2017}, journal = {Studies of Agricultural Economics}, url = {https://orgprints.org/id/eprint/30758/}, abstract = {This paper aims to explore farmers' conditions, strategies and performances in a context of multi-dimensional policy requirements, market imperfections and globalisation. The basic assumption sees conditions as drivers for farmers? strategies that then result in performances of the sector. The methodological approach is based on the Conditions-Strategies-Performances (CSP) model which is used for the analysis of three case studies. The model helps to identify changes in framework conditions over time, resources among relevant groups of primary producers, adaptation strategies and finally, to explore the related social, economic and environmental effects. The analysis is based on three case studies, three farmers? groups in Germany and Sweden. Results show that the approach provides a suitable conceptual framework. Its particular strength is the holistic nature of the assessment and that it focusses on changes, dynamics, strategic decisions and impacts that matter in societal terms. It helps to identify factors that affect the sustainability of specific farming industries.}, keywords = {HealthyGrowth, organic agriculture, farm management, strategies, performances, sustainability, farmers associations, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020} } @unpublished{orgprints29383, month = {September}, author = {Susanne M{\"u}nchhausen, von and Claire Lamine and Michaela Haack}, title = {Transition des fili{\`e}res et territoires vers la bio et maintien des valeurs - R{\'e}sultats des cas d?{\'e}tude du projet europ{\'e}en "HealthyGrowth"}, year = {2015}, keywords = {Filiere, agriculture biologique, transition territorial, Biovallee, integration territoriale, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth}, url = {https://orgprints.org/id/eprint/29383/}, abstract = {In various European countries, organic farming acts as a driving factor for small and medium enterprises, cooperations of food businesses or territorial development. Examples for regional development initiatives are ?Biovall{\'e}e de la Dr{\^o}me? in France, ?Biodistretti? in Italy or the ?Bio-Regionen? in Austria. Regional development initiatives aspire to create ?model regions? for sustainable development in agriculture and in a wider perspective. While the overall objective is similar for all approaches, the outcomes differ between enterprises and regions. However, the regional embeddednes plays always a strategic role. The region can be the key quality criteria of the values-based food chain, the main characteristic of the differentation strategy or just important for the image of the enterprise or organic initiative. For the realisation of the regional embeddedness of organic products excellent business strategies and efficient management tools are crucial for the development of businesses and chains maintaining the value added from field to fork. The territorial embeddedness is a strong quality argument for the marketing of organic products studied in the HealthyGrowth project.} } @inproceedings{orgprints24922, year = {2013}, title = {Strengthening organic food value chains in Germany - first results of the EU-project HalthyGrowth ? From niche to volume with integrity and trust}, author = {Kristin Schulz and Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring}, month = {September}, abstract = {Our presentation starts with a short overview of the diversity of organic food chains in Germany. We show that several different supply chains coexist. Smaller businesses tend to focus on market niches and particular consumer groups and values. The in-depth analysis identifies the strengths and weaknesses of different types of organic food chains. Exemplarily, we highlight factors that can strengthen value chains for organic food. }, url = {https://orgprints.org/id/eprint/24922/}, keywords = {Organic, food, value chains, farming, food processing, marketing, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020, HealthyGrowth} } @unpublished{orgprints28266, year = {2013}, month = {August}, author = {Kristin Schulz and Susanne M{\"u}nchhausen, von and Anna Maria H{\"a}ring and Karlheinz Knickel}, title = {Organic food marketing in Germany: Moving from small and local to large and anonymous - or different channels converging? M2.1 National report Germany, WP2 "State-of-the-art", HealthyGrowth Project}, keywords = {Organic, food, value chains, farming, food processing, marketing, Germany, B{\"O}LN, BOELN, B{\"O}L, BOEL, FKZ 12OE020}, abstract = {National Reports of WP2, HealthyGrowth project, present an overview of the organic sector in Germany. The report is based on a literature review with a focus on the development of organic food businesses and value-based food chains.}, url = {https://orgprints.org/id/eprint/28266/} }