Mellin, Matthias; Spiller, Achim and Zühlsdorf, Anke (2007) From field to plate: Farmer-to-consumer direct marketing for organic and regional products. [From field to plate: Farmer-to-consumer direct marketing for organic and regional products.] Paper at: Zwischen Tradition und Globalisierung - 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Stuttgart, Deutschland, 20.-23.03.2007.
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Summary
The importance of direct marketing for high quality farm products has increased in the last few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey in 30 organic and conventional on-farm stores in Germany. The results emphasize the role of the store atmosphere and customer service as the main influencing factors on customer satisfaction.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | consumer satisfaction, market research, marketing, direct marketing |
| Subjects: | Food systems > Markets and trade |
| Research affiliation: | International Conferences > 2007: Scientific Conference on Organic Agriculture > 3 Socioeconomics > 3.2 Marketing and market research |
| Deposited By: | Kennerknecht, Raphael |
| ID Code: | 9671 |
| Deposited On: | 10 May 2007 |
| Last Modified: | 12 Apr 2010 07:34 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | Die endgültige Version des Beitrags ist veröffentlicht in: S. Zikeli, W. Claupein, S. Dabbert, B. Kaufmann, T. Müller und A. Valle Zárate, Hrsg. (2007) Zwischen Tradition und Globalisierung – 9. Wissenschaftstagung Ökologischer Landbau, Universität Hohenheim, Deutschland, 20.-23. März 2007, http://orgprints.org/10742/ |
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