Centre for Agricultural Strategy |
Release
date:
June 13, 2006
Governments and
supermarkets should be doing more to stimulate growth in consumer demand for
organic products, according to a major new report by the Centre for
Agricultural Strategy of the
The report considers why farmers in this and four other EU countries (
"The
"Recent increases in the financial support available for organic farmers
have failed to halt the continued slowdown in the number of farmers coming
forward for conversion to organic production. The situation in some other EU
countries is even more challenging, with reversions back to conventional
agriculture increasingly common in countries like
The
But most importantly, there is a perception among farmers in all the study
countries that organic is a niche market with limited growth potential. Mr
Jones said: "It is clear that interested parties such as governments and
supermarkets should be trying to increase demand for organic products,
particularly through raising the awareness of the organic concept amongst the
public by means of generic advertising and education campaigns."
Publication details: Barriers to the adoption
of organic farming in the European Union. P J Jones
& R B Tranter. CAS Report 16. Centre for Agricultural Strategy, The
To purchase a copy of the report, please contact:
Centre for Agricultural Strategy,
The University of Reading
Tel: (0118) 378 8150/2
E-mail: casagri@reading.ac.uk