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Values of organic producers converting at different times: Results of a focus group study in five European countries

Padel, Susanne (2008) Values of organic producers converting at different times: Results of a focus group study in five European countries. International Journal of Agricultural Resources, Governance and Ecology (IJARGE), 7 (1), pp. 63-77.

[thumbnail of Padel_Values_IJARGE_08.pdf] PDF - English


The paper presents the results of a focus group study of the values of organic producers entering the sector at different times in Austria, Italy, the Netherlands, the UK and Switzerland. As well as expressing values widely associated with organic farming, such as food quality, health and environmental protection, established and converting producers also mentioned professional challenge, fairness in the food chain, and maintaining farm income as important values. The reviewed literature includes examples of a theory of conventionalisation which implies that later converting producers are less committed to core organic values than the previously established organic producers. The conclusions of this paper do not support this idea. In interpreting the observed differences between the values of established and converting producers, it is argued that these are consistent with some aspects of adoption diffusion model, but changes in external circumstances and the learning experience that conversion represents must also be considered.

EPrint Type:Journal paper
Keywords:conventionalisation, adoption/diffusion, conversion process
Subjects: Values, standards and certification > Regulation
Values, standards and certification
Farming Systems > Social aspects
Research affiliation: European Union > Organic Revision
UK > Univ. Aberystwyth > Institute for Biological, Environmental and Rural Sciences (IBERS)
Related Links:http://www.organic-revision.org, http://www.inderscience.com/browse/index.php?journalID=1&year=2008&vol=7&issue=1/2
Deposited By: Padel, Dr Susanne
ID Code:9258
Deposited On:16 Sep 2006
Last Modified:19 Aug 2011 15:58
Document Language:English
Refereed:Peer-reviewed and accepted

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