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Organic chains in the United Kingdom and Germany: lessons for Dutch organic agribusiness

Meeusen, Marieke JG (2002) Organic chains in the United Kingdom and Germany: lessons for Dutch organic agribusiness. In: Powell, Jane and et al. (Eds.) Proceedings of the UK Organic Research 2002 Conference, Organic Centre Wales, Institute of Rural Studies, University of Wales Aberystwyth, pp. 331-332.

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This report was presented at the UK Organic Research 2002 Conference. This paper presents lessons for Dutch organic agribusiness based on a study of the UK and Germany. The following lessons are drawn: public-private cooperation is desirable for the sake of further development; the supermarket chain is necessary in order to achieve a large market share; consumers and supermarket chains subject organic products to at least the same demands that they have for regular products; communication: [1] a task for the government and market parties, [2] striving for one mark of quality [3] health is the driving motivation, although not communicated as such; organic agriculture has more chains and more segments.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Colloquium of Organic Researchers; COR; supply chains; agribusiness; case studies; marketing; Netherlands; Germany; communication; cooperation
Subjects: Food systems > Markets and trade
Food systems > Produce chain management
Research affiliation: UK
UK > Colloquium of Organic Researchers (COR) > COR 2002
Netherlands > Wageningen University & Research (WUR) > Agricultural Economics Research Institute LEI
Deposited By: Powell, Ms Jane
ID Code:8446
Deposited On:09 May 2006
Last Modified:12 Apr 2010 07:33
Document Language:English
Refereed:Not peer-reviewed

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