Meeusen, Marieke JG (2002) Organic chains in the United Kingdom and Germany: lessons for Dutch organic agribusiness. In: Powell, Jane and et al. (Eds.) Proceedings of the UK Organic Research 2002 Conference, Organic Centre Wales, Institute of Rural Studies, University of Wales Aberystwyth, pp. 331-332.
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Summary in the original language of the document
This report was presented at the UK Organic Research 2002 Conference. This paper presents lessons for Dutch organic agribusiness based on a study of the UK and Germany. The following lessons are drawn: public-private cooperation is desirable for the sake of further development; the supermarket chain is necessary in order to achieve a large market share; consumers and supermarket chains subject organic products to at least the same demands that they have for regular products; communication: [1] a task for the government and market parties, [2] striving for one mark of quality [3] health is the driving motivation, although not communicated as such; organic agriculture has more chains and more segments.
EPrint Type: | Conference paper, poster, etc. |
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Type of presentation: | Paper |
Keywords: | Colloquium of Organic Researchers; COR; supply chains; agribusiness; case studies; marketing; Netherlands; Germany; communication; cooperation |
Subjects: | Food systems > Markets and trade Food systems > Produce chain management |
Research affiliation: | UK UK > Colloquium of Organic Researchers (COR) > COR 2002 Netherlands > Wageningen University & Research (WUR) > Agricultural Economics Research Institute LEI |
Deposited By: | Powell, Ms Jane |
ID Code: | 8446 |
Deposited On: | 09 May 2006 |
Last Modified: | 12 Apr 2010 07:33 |
Document Language: | English |
Status: | Published |
Refereed: | Not peer-reviewed |
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