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The role of marketing initiatives in rural development

Beckie, Mary Anne; Midmore, Peter and Foster, Carolyn (2002) The role of marketing initiatives in rural development. In: Powell, Jane and et al. (Eds.) Proceedings of the UK Organic Research 2002 Conference, Organic Centre Wales, Institute of Rural Studies, University of Wales Aberystwyth, pp. 317-321.

[thumbnail of beckie_midmore_foster_OMIs.pdf] PDF - English


This paper was presented at the UK Organic Research 2002 Conference of the Colloquium of Organic Researchers (COR).
European rural policy faces economic, environmental and demographic challenges. Its recent development has shifted emphasis towards agri-environmental schemes and support for organic farming, refinement of structural funding programmes, and Community Initiatives such as LEADER. At the same time, a transformation and refinement in consumer demand for food is leading to greater market emphasis on the health, environmental conservation and ethical qualities of products. An appropriate alignment of marketing systems, taking advantage of these trends, could also potentially benefit development in rural areas, with both economic and broader implications. This paper presents a framework for the study of organic marketing initiatives (OMIs), their interaction with the communities and overall environment of the regions in which they are located, with the aim of improving the capacity of organic agriculture to generate positive social, economic and environmental effects on rural development, which are of particular policy relevance in the peripheral, disadvantaged regions of Europe.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:rural policy; community development; marketing initiatives; OMIs; Colloquium of Organic Researchers (COR)
Subjects: Knowledge management > Research methodology and philosophy
Food systems > Markets and trade
Food systems > Community development
Research affiliation: UK
UK > Colloquium of Organic Researchers (COR) > COR 2002
UK > Univ. Aberystwyth
Deposited By: Powell, Ms Jane
ID Code:8240
Deposited On:28 Apr 2006
Last Modified:12 Apr 2010 07:33
Document Language:English
Refereed:Not peer-reviewed

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