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Exploring trust in organic food consumption

Truninger, Monica (2006) Exploring trust in organic food consumption. Paper at: Joint Organic Congress, Odense, Denmark, May 30-31, 2006.

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In this paper an empirical exploration of the basis for (dis) trust in organic food is offered. A qualitative analysis with 30 organic consumers in Portugal shows the factors that contribute to building up trust in organic food. The analysis shows that trust is a multidimensional concept and that ‘system trust’ and ‘personal trust’ are only two ways of theoretically framing this concept. From the interviews it is found that the daily experiences with the physical and aesthetic aspects of food (its natural/organic con-tent) plays a significant part in consumers' trust in organic food. Thus this paper aims to bring the role of nature into the theoretical explorations of the concept of trust through the experiential character of everyday consumption practices.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2006: Joint Organic Congress > Theme 12: Measuring the trends
Deposited By: Truninger, Monica
ID Code:7512
Deposited On:09 May 2006
Last Modified:12 Apr 2010 07:32
Document Language:English
Refereed:Not peer-reviewed

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