SANS, Pierre; de FONTGUYON, Guy; SYLVANDER, Bertil; LE FLOC'H, Aude; AUERSALMI, M. and SCHMID, Otto (2004) Is it easy for producers to market organic beef meat ? The case of Biobourgogne Viande (France). Paper at: Socio-economic aspects of animal health and food safety in organic farming systems, Florence (Italy), 5-7 September 2003.
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Summary
This contribution aims to present the results of a French case-study analysis - BioBourgogne Viande - carried up by members of three research teams in the framework of the European Program OMIaRD (Organic Marketing Initiatives and Rural Development) .
In a first part, after a brief description of the region where the O.M.I is located, we present the main features of the development of BioBourgogne Viande, from its origins to the present day. In a second part, the motivations, cohesion and competencies are analysed in the structure of a SWOT (opportunities, threats, strengths and weaknesses), identifying organisational learning processes through the past ten years
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | MARKETING, INITIATIVE, BEEF MEAT, FRANCE |
| Subjects: | Food systems > Markets and trade Food systems > Produce chain management |
| Research affiliation: | European Union > Organic Marketing Initiatives OMIaRD |
| Related Links: | http://www.irs.aber.ac.uk/omiard/ |
| Deposited By: | SANS, M. Pierre |
| ID Code: | 6741 |
| Deposited On: | 08 Mar 2006 |
| Last Modified: | 12 Apr 2010 07:32 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Not peer-reviewed |
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