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Studies on Consumer Demand for Organic Foods – a Survey

Wier, Mette and Mørch Andersen, Laura (2000) Studies on Consumer Demand for Organic Foods – a Survey. Working paper.

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The purpose of this working paper is to give an overview of main results from previous studies on
household demand for organic foods or alternatively for foods certified free-from-pesticideresidues.
We have concentrated on studies handling
• willingness-to-pay (in past as well as future WTP),
• purchasing motives/valued product attributes,
• concern for food safety, especially risk perception regarding pesticides,
• consumers’ stated propensity to buy,
• consumers’ willingness to accept lower quality of organic products,
• the importance of labelling and information,
• the importance of store choice, and
• relations between consumers’ values, risk perception, attitudes and behaviour regarding environmental
protection and WTP.
These issues are handled to a various extent in the reviewed studies. Most of the studies handle
household characteristics. In the paper, we give an overview of the influence from these characteristics.

EPrint Type:Working paper
Keywords:Consumer demand, household demand, consumer values, consumer attitudes, household characteristics, price sensitivity, demand analysis
Subjects: Values, standards and certification > Consumer issues
Research affiliation: Denmark > DARCOF II (2000-2005) > III.1 (COF) Consumer demand for organic foods
Deposited By: Wier, Associate Professor Mette
ID Code:62
Deposited On:03 Oct 2002
Last Modified:03 Dec 2021 10:05
Document Language:English
Refereed:Not peer-reviewed

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