Journal #J-14/2003
Consumer Acceptance and Wilingness to Pay for Genetically Modified Vegetable Oil and Salmon: A Multiple Contry Assessment
Wen S. Chern(1), Kyrre Rickertsen, Nobuhiro Tsuboi(2) & Tsu-Tan Fu(3)
Department of Economics & Social Sciences Agricultural University of Norway PO Box 5033, N-1432 Ås, Norway http://www.nlh.no/ior/ e-mail: kyrre.rickertsen@ior.nlh.no

(1) Wen S. Chern, Department of Agricultural, Resource and Development Economics, The Ohio State University ( http://aede.osu.edu/  ) e-mail: chern.1@osu.edu

(2) Nobuhiro Tsuboi, University of Tsukuba, Japan

(3) Tsu-Tan Fu, Academia Sinica, Taiwan

Chern, W.S., K. Rickertsen, N. Tsuboi & Tsu-Tan Fu (2003): "Consumer Acceptance and Wilingness to Pay for Genetically Modified Vegetable Oil and Salmon: A Multiple Contry Assessment", AgBioForum, 5(3):105-112.

Abstract:
The objective of this paper is to estimate consumer willingness to pay (WTP) for selected genetically modified (GM) foods in Japan, Norway, Taiwan and the United States. Our survey results indicate that there are notable differences in the attitude and perception of GM foods across these countries. Consumers are willing to pay substantial premiums for non-GM foods (vegetable oil and salmon) in order to avoid GM counterparts. These premiums may exceed 50% of the discounted prices on GM foods.

Key words: Consumer acceptance, genetically modified foods, stated preference, survey, willingness to pay, WTP

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