Kujala, Jouni and Kristensen, Niels Heine (2005) Organic marketing initiatives and rural development - lessons learned for the organic industry. In: NJF Report, Nordic Association of Agricultural Scientists, 1 (1), pp. 25-29.
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Summary
Some of the determining factors for organic marketing initiatives (OMIs) success are supply policy, logistic and processing policy. Many OMIs are afraid of being dependent on one sales channel. Even though most of sales volume goes through supermarket sales, especially in Nordic countries and UK, many still want to develop their direct sales and regional sales.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | organic marketing, success, marketing organisations |
| Subjects: | Food systems > Markets and trade |
| Research affiliation: | Finland > Univ. Helsinki > Rural Research Denmark > Other organizations |
| Related Links: | http://www.njf.nu |
| Deposited By: | Koistinen, Riitta |
| ID Code: | 5780 |
| Deposited On: | 20 Sep 2005 |
| Last Modified: | 12 Apr 2010 07:31 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
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