Getting to 25% organic: alternative routes and options

Summary

This policy brief explores diifferent growth pathways shaped by policy support, market pull, and citizen action that to reach the 25% organci target of the EU.
OrganicTargets4EU combines EU-level scenarios with participatory national backcasting to translate the ambition into sequenced actions and identify levers that work across futures.
Organic is a policy instrument delivering multiple public goods—climate mitigation and adaptation, biodiversity, soil and water protection, reduced pesticide exposure, nutrition and health, animal welfare and resilient rural economies—but only if supply, demand, and value chains scale together.
A managed transition reduces the risk of unstable conversion patterns due to the lack of stable demand, uneven national performance and fragmented investment.
It is recommended to adopt a coordinated ‘Organic Transition Package’ delivering on multiple public goods with milestones to 2030.