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Consumers, decision makers and local or organic food. Possibilities for SMEs

{Project} Consumers, decision makers and local or organic food. Possibilities for SMEs. [Kuluttajat, päättäjät sekä lähi- tai luomuruoka. Mahdollisuuksia pk-sektorille.] Runs 2003 - 2004. Project Leader(s): Mäkelä, Johanna, National Consumer Research Centre .

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Document available online at: http://tripunix.mtt.fi/cgi-bin/thw/?${BASE}=arktui&${HTML}=docu_eng&${SNHTML}=nosyn_eng&${TRIPSHOW}=for=www_eng&NR=142-06


Consumers are more and more interested in the trasparency of the food chain. Local food and organic food are trends that consumers believe to be strengthened both in Finland and in their own food choices. The increased interest towards local food provides marketing opportunities especially for SMEs in the food sector. SMEs operate most often on local markets and they could take more systematic advantage of locality in their business initiatives and marketing efforts. The objective of the project is to promote the preconditions of SMEs by studying both consumers´ and decision makers´ attitudes to local food. The study is carried out in an interactive co-operation between MTT Economic Research, National Consumer Research Centre Finland (project coordinator) and VTT Biotechnology.

EPrint Type:Project description
Keywords:local food, organic food, consumers, decision makers, SMEs, catering business, municipality
Subjects: Values, standards and certification > Consumer issues
Research affiliation: Finland > Luke Natural Resources Institute
Finland > Consumer Research
Research funders: Finland > Technical Research Centre of Finland VTT
Finland > Consumer Research
Related Links:http://www.agronet.fi/luotu
Start Date:1 January 2003
End Date:30 December 2004
Deposited By: Nykänen, Arja
ID Code:5678
Deposited On:15 Sep 2005
Last Modified:20 Aug 2009 14:27

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