From farmers to "farmfluencers": growing Kenya's organic market and consumer awareness through social media storytelling

Summary

Farmers hold powerful stories that can shape consumer perceptions of organic products. Yet, their voices often go unheard. The Farmfluencer Campaign in Kenya trained 40 motivated farmers in social media and digital content creation, empowering them to connect directly with consumers, boost their visibility, increase sales, and bring organic farming into the spotlight.
The campaign was implemented as part of the Sustainable Lifestyle Influencing Approach (SuLIA), developed by FiBL in collaboration with Kenyan partners KOAN, WOWZI, and the Leopold Bachmann Foundation.