Organic Food Consumption in Hungary – Factors Supporting Consumption Growth

Summary

The aim of the research is to assess the behaviour of the consumers of organic products, witha particular focus on the frequency of consumption, the groups of purchased products,the preferred sales channels, the consumer motivations, and the impact of the COVID-19pandemic on the market development. The data from the online questionnaire survey wereanalysed by descriptive statistical and relationship analysis methods. In 2020 and 2021,the frequency of purchase of organic products increased. The regular customers are mainlymiddle-aged, highly educated women with higher incomes, who mostly buy fruit andvegetables, mainly in discount stores. The respondents with relatively low frequency buydirectly from organic producers, although the use of short supply chains could bea remarkable price-reducing factor.