Feldmann, C. (2010) What does the consumer take up? : a case study on communication in the rural web around the dairy in Andeer. Masters thesis. . [Unpublished]
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Document available online at: https://library.wur.nl/WebQuery/groenekennis/1926686
Summary
In recent studies emphasis has been put on the analysis of arguments which can be used for small-scale producers to distribute their products in a very demanding and globalised mass market. Based on those results the goal of this study is to find out which aspects are perceived important by the consumers and which information needs to be added to the communication process
| EPrint Type: | Thesis |
|---|---|
| Thesis Type: | Masters |
| Keywords: | biologische landbouw (nl), organic farming (en), melkveehouderij (nl), dairy farming (en), melkproducten (nl), milk products (en), marketing (nl), marketing (en), consumenteninformatie (nl), consumer information (en), verslagen (nl), records (en), 305-B-3 Zuivelproducten (nl), 305-B-3 Dairy Products (en), 113-C-1 Ecologische landbouw (nl), 113-C-1 Organic Farming (en), 220-B Consumentengedrag (nl), 220-B Consumer Behaviour (en) |
| Subjects: | "Organics" in general |
| Research affiliation: | Netherlands > BioKennisBank |
| Related Links: | https://edepot.wur.nl/16051 |
| Project ID: | BKB |
| Deposited By: | Blom, M |
| ID Code: | 48070 |
| Deposited On: | 12 Jun 2023 06:42 |
| Last Modified: | 12 Jun 2023 06:42 |
| Document Language: | English |
| Status: | Unpublished |
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