Šubrtová, Kristina (2016) Do priming and spillover effects given by the presence of a sustainable/organic brand affect consumers' preference and choice? : an eye tracking study. Masters thesis. . [Unpublished]
Full text not available from this repository.
Document available online at: https://library.wur.nl/WebQuery/groenekennis/2178525
Summary
Increasing consumers´ interests in social and environmental qualities of the products may provide a potential for an incumbent brand to obtain competitive advantage and generate preference and choice share. This study aimed to investigate the impact of the introduction of a sustainable brand on consumers´ choice, and preference in the pasta category by revealing the mechanism of spillover effects on consumers´ attention and perception.
| EPrint Type: | Thesis |
|---|---|
| Thesis Type: | Masters |
| Keywords: | consumentengedrag (nl), consumer behaviour (en), duurzaamheid (sustainability) (nl), sustainability (en), houding van consumenten (nl), consumer attitudes (en), biologische voedingsmiddelen (nl), organic foods (en), biologische productie (nl), biological production (en), 220-A Consumentenstudies (algemeen) (nl), 220-A Consumer Studies (General) (en) |
| Subjects: | "Organics" in general |
| Research affiliation: | Netherlands > BioKennisBank |
| Related Links: | https://edepot.wur.nl/391914 |
| Project ID: | BKB |
| Deposited By: | Blom, M |
| ID Code: | 47011 |
| Deposited On: | 12 Jun 2023 06:42 |
| Last Modified: | 12 Jun 2023 06:42 |
| Document Language: | English |
| Status: | Unpublished |
Repository Staff Only: item control page
