Boo, M. De (2019) ‘You’ve got to understand the motives of the supermarket buyer and the consumer’ : Gerjan Snippe, co-founder of Bio Brass. Wageningen world : magazine of Wageningen and KLV about contributing to the quality of life, 2019 (4), 40 - 43.
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Document available online at: https://library.wur.nl/WebQuery/groenekennis/2285278
Summary in the original language of the document
Farmer’s son Gerjan Snippe learned in Wageningen to take carefully considered decisions based on thorough calculations. Now he heads an enterprising organic vegetable company with 2000 hectares. What the customer wants is key at Bio Brass. ‘We get to see the sales statistics of the large supermarket chains.’
| EPrint Type: | Newspaper or magazine article |
|---|---|
| Subjects: | "Organics" in general |
| Research affiliation: | Netherlands > BioKennisBank |
| Related Links: | https://edepot.wur.nl/508911 |
| Project ID: | BKB |
| Deposited By: | Blom, M |
| ID Code: | 46633 |
| Deposited On: | 12 Jun 2023 06:42 |
| Last Modified: | 12 Jun 2023 06:42 |
| Document Language: | English |
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