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Consumer perception and communication on welfare in organic laying hen farming

Heerkens, J. L. and Tuyttens, Frank (2012) Consumer perception and communication on welfare in organic laying hen farming. Paper at: 2nd IFOAM / ISOFAR International Conference on Organic Animal Husbandry,, Hamburg, Germany, 12-14 September 2012.

[thumbnail of Heerkens 2012 Consumer perception and communication on welfare in organic laying hen farming.pdf] PDF - English


A major reason for increased societal popularity of organic production systems is the growing general discontent with intensive farming practices. However, urbanization leads to limited knowledge of farming and farm animal welfare. Consumers believe organic farming leads to better animal welfare, although most health and welfare issues seen in conventional systems are also found in organic poultry systems. The majority of consumers do not translate attitude and good intention into action, the actual purchase of organic products. Understanding this intention-behaviour gap may lead to increased sales of organic products. Effective communication and education can create trust, added additional values and credibility, and may lead to structured perceptions, convictions, values, norms, knowledge and interests and lead to better understanding of organic farming and farm animal welfare. Merchandising strategies can reduce barriers the consumer may encounter at the moment of decision making.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:organic poultry, laying hen, animal welfare, consumer perception, theory of planned behaviour, intention-behaviour gap, consumer awareness
Agrovoc keywords:
Subjects: Animal husbandry
Farming Systems > Social aspects
Animal husbandry > Health and welfare
Research affiliation:Belgium > Flanders > Institute for Agricultural and Fisheries Research (ILVO) - (Merelbeke) > Unit Animal Sciences
Deposited By: De Cock, Lieve
ID Code:44066
Deposited On:20 May 2022 08:47
Last Modified:18 Nov 2022 13:07
Document Language:English
Refereed:Not peer-reviewed

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