The role of advisors as „innovation hub” in a project cycle – A practical case from Hungary

Summary in the original language of the document

In the Hungarian Puszta, grey cattle are grazing without fences in very large areas. Advisors had the idea to introduce an IT-system which allows to monitor the movement of the cattle. For i2connect, this project is an excellent example to illustrate the tasks of advisors as „innovation hub” in a project cycle which consists of: 1) Initiation phase, 2) Planning & development phase, 3) Realisation phase, and 4) Dissemination phase. This video presents important points to consider during these four phases.
László Papócsi, farm advisory project coordinator at the Hungarian Research Institute of Organic Agriculture ÖMKi in Hungary concludes: “The key role of advisors in the innovation process is to develop and maintain a trustful network between all partners. However, building trust with farmers requires time, continuous service and results, as it relies more on strong informal and practical ties with the advisors.”