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Embedding cultivated diversity in society for agro-ecological transition

Chable, Véronique; Nuijten, Edwin; Costanz, Ambrogio; Goldringer, Isabelle; Bocci, Riccardo; Oehen, Bernadette; Rey, Frédéric; Fasoula, Dionysia; Feher, Judit; Keskitalo, Marjo; Koller, Beate; Omirou, Michalis; Mendes-Moreira, Pedro; van Frank, Gaëlle; Kader Naino Jika, Abdel; Thomas, Mathieu and Rossi, Adanella (2020) Embedding cultivated diversity in society for agro-ecological transition. sustainability, 12 (3), p. 784.

[thumbnail of Embedding Cultivated Diversity in Society for Agro-Ecological Transition.pdf] PDF - Published Version - English

Document available online at: https://www.mdpi.com/2071-1050/11/24/7134


To increase the diversity in the food system from seed to fork, participatory on-farm breeding schemes have been proposed. For participatory on-farm breeding schemes to be successful, consumers need to be willing to compensate farmers for their efforts in breeding and in diversifying their cultivation. Using vegetables as an example, we investigated whether consumers of four selected European countries liked the idea of having farmers breed their own varieties and whether they would be willing to pay a premium for farmers’ as compared to standard varieties in a supermarket setting. The data was collected in an online survey and a willingness to pay was elicited using a contingent valuation approach. After providing respondents with information about the problem (diversity loss), solution (on-farm breeding), and the benefits of farmers’ varieties, consumers’ acceptance was very high and consumers were willing to pay a small premium. Our findings suggest that farmers’ varieties can be appealing to a wide range of consumers if the appropriate information is provided, as they not only address the increasing demand for more sustainable products but also for more food diversity and tasty products. To our knowledge, this is the first study to examine consumer preferences for farmers’ varieties for food system diversit

EPrint Type:Journal paper
Keywords:agrobiodiversity;agroecologicaltransition;biodiversefoodsystems;participatoryresearch; genetic resources; community seed bank; organic plant breeding; multi-actor approach
Subjects: Farming Systems
Crop husbandry > Breeding, genetics and propagation
Food systems > Produce chain management
Research affiliation: European Union > Horizon 2020 > Diversifood
H2020 or FP7 Grant Agreement Number:633571
Deposited By: Oehen, Dipl. bot. Bernadette
ID Code:37338
Deposited On:20 Mar 2020 11:02
Last Modified:20 Mar 2020 11:02
Document Language:English
Refereed:Peer-reviewed and accepted

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