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Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland

Kovacs, Annamaria and Richter, Toralf (2005) Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland. [Comparison of marketing activities for organic products in retail chains: Hungary, Czech Republic, Germany.] In: Heß, J and Rahmann, G (Eds.) Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau, kassel university press GmbH, Kassel.

[thumbnail of 3710.pdf] PDF - English


The organic markets in Western European countries like Germany and Middle and Eastern European countries like Hungary and Czech Republic are at different levels of development. While in Germany the per capita consumption of organic food in 2002 was app. € 32 in the Czech Republic the corresponding value was app. € 0,50 and in Hungary app. € 0,39. The paper describes and analyses the results of store-checks conducted in outlets of selected retail chains in the named three countries. Main objective is to compare marketing activities of conventional retail chains, as main driving actor group for the market development, with regard to organic products.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Marketing, Bio-Produkte, Marketingstrategie, LEH, Deutschland, Tschechische Republik, Ungarn, Markt, Trendstudien Handel
Subjects: Food systems > Markets and trade
"Organics" in general > Countries and regions > Hungary
"Organics" in general > Countries and regions > Germany
"Organics" in general > Countries and regions > Europe
Research affiliation: International Conferences > 2005: Scientific Conference on Organic Agriculture
Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Socio-Economics
Related Links:http://www.fibl.org/forschung/sozio-oekonomie/markt/index.php
Deposited By: Kovacs, Annamaria
ID Code:3710
Deposited On:05 Mar 2005
Last Modified:12 Apr 2010 07:30
Document Language:German/Deutsch
Refereed:Peer-reviewed and accepted

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