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Consumers’ evaluation of imported organic food products: The role of geographical distance

Pedersen, Susanne; Aschemann-Witzel, Jessica and Thøgersen, John (2018) Consumers’ evaluation of imported organic food products: The role of geographical distance. Appetite, 130, pp. 134-145. [In Press]

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[thumbnail of Consumers COO preferences_accepted manuscript.pdf] PDF - Accepted Version - English


Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers’ COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed a preference for geographically close countries as origin for imported organic products. The main reason for this preference is the perceived negative environmental impact of transportation, followed by trust in the country and general country image. Implications for exporters of organic food products are discussed, underlining the importance of building trust and supporting a positive country image, especially in geographically close export markets.

EPrint Type:Journal paper
Subjects: Food systems > Food security, food quality and human health
Values, standards and certification > Consumer issues
Research affiliation: Denmark > AU - Aarhus University
Denmark > Organic RDD 2.2 > SOMDwIT
Deposited By: Pedersen, Dr. Susanne
ID Code:33913
Deposited On:10 Oct 2018 13:05
Last Modified:06 Sep 2021 11:57
Document Language:English
Status:In Press
Refereed:Peer-reviewed and accepted
Additional Publishing Information:Deliverable 1.4 (b). Journal article.

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