Nielsen, Thorkild (2018) Consumer attitudes towards organic fish. [Forbruger opfattelse af økologisk fisk.] Not decided, x, x-y. [draft]
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Summary
This paper is dealing with consumer’s attitudes to organic fish. It is part of the research project RobustFish. The overall aim of RobustFish was to strengthen the development of Danish organic aqua culture. Surveys performed among consumers showed that the knowledge about sustainability and organic fish is relatively fragmentary; e.g. stories from the media detached from the context “overfishing”, not healthy fish farmed in Asia etc. Very few consumers were able to identify specific rules for organic fish, and often they were mixed up with the MSC certification.
The investigations showed that the perception of organic fish is influenced by their general perception of farmed fish and their perception of agricultural production. Many consumers have a negative perception of farmed fish and rank the production alongside the industrialized agriculture – often contradicting the catch of wild fish in the sea.
Summary translation
Artiklen er baseret på en kvalitativ analyse af forbrugernes holdning til økologisk fisk. Dataene er baseret på to fokusgruppeinterviews og gennemført i Kassel, Tyskland. Undersøgelsen konkluderer, at forbrugernes viden om økologiske produktionsformer er særdeles begrænset. Endvidere konkluderes det, at generel viden om produktionsmetoder for fisk er meget begrænset. Således blandes de forskellige produktionsformer ofte sammen (f.eks. ANC/MSC, økologisk, truede fiskearter mm). Når der tales om certificeringer er synspunkterne også meget modstridende. F.eks. er de mærkede produkter både at foretrække samtidigt med at der ofte sås tvivl om certificeringens værdi og troværdighed, eller som en af de interviewede udtaler: Jeg foretrækker certificerede produkter, selvom jeg kan være i tvivl om validiteten
Endelig er det vanskeligt for forbrugere – selv ”mørkegrønne forbrugere” at vurdere hvad der er et bæredygtigt valg af fisk. Der er altså usikkerhed om, hvad der er væsentligt i forhold til fisk og bæredygtighed. Handler det om dyrevelfærd, om ud rydnings truede fisk, om kvote-konger, om bevaring af liv i de små kystbyer eller om sundhed?
| EPrint Type: | Journal paper |
|---|---|
| Keywords: | organic fish, consumer perception |
| Subjects: | Farming Systems > Farm economics Farming Systems > Social aspects |
| Research affiliation: | Denmark > Organic RDD 2 > RobustFish |
| Deposited By: | Jokumsen, Senior Advisory Scientist Alfred |
| ID Code: | 33695 |
| Deposited On: | 23 Aug 2018 09:59 |
| Last Modified: | 23 Aug 2018 09:59 |
| Document Language: | English |
| Status: | Unpublished |
| Refereed: | Not peer-reviewed |
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