Profeta, A. (2017) Haben Öko-Käufer eine Präferenz für funktionelle Lebensmittel? - Ein Discrete-Choice-Experiment für Joghurt -. Paper at: 14. Wissenschaftstagung Ökologischer Landbau, Campus Weihenstephan, Freising-Weihenstephan, 07.-10. März 2017.
Preview |
PDF
- German/Deutsch
433kB |
Summary
Health motives are an important driver of food choice. Triggering health motives in food choice is exactly the reason why health claims have been developed for the communication of functional food. Thus, it is of major interest how organic food consumers react to health claims on conventional products. For this purpose a German-wide Discrete-Choice-Experiment war carried out. The results show that occasional organic buyers were significantly more likely to choose products with a claim. It can be concluded that health claims can be beneficial in marketing when addressing this consumer segment.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | health claims, preferences, eco-buyer, discrete-choice |
| Subjects: | Food systems > Markets and trade Food systems > Policy environments and social economy |
| Research affiliation: | International Conferences > 2017: Scientific Conference German Speaking Countries > Socioeconomics Germany > University of Kassel > Department of Agricultural- and Food Marketing |
| ISBN: | 978-3-89574-925-4 |
| Deposited By: | Hasreiter, Anna |
| ID Code: | 31885 |
| Deposited On: | 04 Jul 2017 17:21 |
| Last Modified: | 04 Jul 2017 17:21 |
| Document Language: | German/Deutsch |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | Dieser Beitrag ist im Tagungsband der 14. Wissenschaftstagung erschienen. S. Wolfrum, H. Heuwinkel, H.J. Reents, u.a. (Hrsg.) (2017): Ökologischen Landbau weiterdenken - Verantwortung übernehmen - Vertrauen stärken. Beiträge der 14. Wissenschaftstagung Ökologischer Landbau, Freising-Weihenstephan, 7.-10. März 2017 Verlag Dr. Köster, Berlin |
Repository Staff Only: item control page
Download Statistics
Download Statistics
