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Perception of food and locality among Chinese tourist experiences in Finland

Ma, Fanyi; Liu, Xiuhua; Tikkanen-Kaukanen, Carina; Särkkä-Tirkkonen, Marjo and Mynttinen, Sinikka (2017) Perception of food and locality among Chinese tourist experiences in Finland. In: Aakkula, Jyrki; Hakala, Kaija; Huhta, Harri; Iivonen, Sari; Jurvanen, Ulla; Kreismane, Dzidra; Land, Anita; Lähdesmäki, Merja; Malingen, Matti; Mikkola, Minna; Nordlund-Othen, Janne; Nuutila, Jaakko; Peetsmann, Elen; Piskonen, Sirpa; Rasmussen, Ilse A.; Skulskis, Virgilijus; Tahvonen, Raija; Taskinen, Sirpa; Ullvén, Karin; Wibe, Atle and Wivstad, Maria (Eds.) NJF Seminar 495 - 4th organic Conference: Organics for tomorrow's food systems, 19 - 21 June 2017, Mikkeli, Finland, 13 (1), NJF Report, pp. 104-105.

[thumbnail of Ma et al. NJF Conference abstract.pdf]
PDF - Accepted Version - English
[thumbnail of NJF_2017_31481 Perception of food and locality among Chinese tourist experiences in Finland.pdf]
PDF - Presentation - English


The study applies qualitative methods to reach a more in-depth understanding of Chinese tourists’ relations to food during their visit to Finland. The main interest is to find out how they perceive food and tourism, local food, environmentally friendly food and organic food during their trip. The preliminary results show that the Finnish food and food culture is not familiar among Chinese tourists and they have difficulties to identify the local food in holiday destinations. Concept of organic food was better understood than environmentally friendly food. Attributes like healthy, safer, natural, green, expensive and luxury were associated to the organic food. Additionally, organic food was considered to fulfill high quality standards.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:food, local food, organic food, tourism, environmentally friendly
Agrovoc keywords:
Subjects:"Organics" in general
Food systems > Markets and trade
Values, standards and certification > Consumer issues
"Organics" in general > Countries and regions > China
"Organics" in general > Countries and regions > Finland
Environmental aspects
Research affiliation: International Conferences > 2017: NJF Seminar 495 - Organics for tomorrow's food systems > 3. Organics in our societies
Deposited By: Särkkä-Tirkkonen, Mrs Marjo
ID Code:31481
Deposited On:19 Jun 2017 09:18
Last Modified:05 Jul 2017 10:45
Document Language:English
Refereed:Peer-reviewed and accepted

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