Mediation of quality in values-based food chains

Summary

Organic agriculture as a movement builds on a range of values concerning a sustainable development of organic farming. The internal debate within the organic movement is pointing in different directions in relation to a sustainable development of organic farming (Alrøe and Noe 2008). Pivotal for this debate is the formulation of the basic principles and values that are to be fundamental for the development of organic farming in praxis (Alrøe and Kristensen 2004). Furthermore this debate also concerns an ambition of the development of organic agriculture to be market driven. The organic regulation and associated control is developed to support this marketization of the organic products.