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Introduction to global markets and marketing of organic food

Padel, Susanne (2017) Introduction to global markets and marketing of organic food. In: Deciphering Organic Foods: A Comprehensive Guide to Organic Food Consumption” (Karaklas I, Muehling D (Eds). Nova Publishing, Hauppauge, chapter 8, pp. 187-216.

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This chapter contributes to an understanding of the opportunities and challenges of the organic food market. After a short introduction describing the size and trends in the global organic market, it introduces key concepts and theories of food marketing as a primer for consumers. The following sections introduce the principles behind organic production, the places where organic food is sold as well as pricing and promotion. This is followed by a section discussing what consumers are seeking when they purchase organic products. The chapter concludes with some reflections on the inbuilt challenge of organic food marketing. One the one hand, buying and selling organic food is a market transaction, but, at the same time the value based principles and practices of organic agriculture want to change our food system. The overall aim of increasing the health of soils, crops, livestock, people and the planet cannot be achieved through the market alone.

EPrint Type:Book chapter
Agrovoc keywords:
Organic foods
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: UK > Organic Research Centre (ORC)
ISSN:978-1-53610-527-7 (ebook)
Deposited By: Padel, Dr Susanne
ID Code:30798
Deposited On:18 Nov 2016 19:24
Last Modified:23 Oct 2018 12:22
Document Language:English
Refereed:Not peer-reviewed

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