HealthyGrowth: How can organic supply chains grow without losing their added value? Results and recommendations

Summary

The HealthyGrowth Project’s goal was the analysis of growth processes in the organic food sector. It examined how to safeguard the integrity and transparency of the value chain despite the increasing ‘distance’ between the producer and the consumer. It examined businesses and food initiatives that succeed in balancing growth, maintaining value added products and convincing the consumer that a higher price is justified. The recommendations for entrepreneurs and policy makers aim to emphasise the potential to promote values-based growth processes in the organic sector in a more comprehensive way.