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Acceptance of the most common quality attributes of organic food in the Finnish food chain

Nuutila, Jaakko (2015) Acceptance of the most common quality attributes of organic food in the Finnish food chain. In: Nordic view to sustainable rural development, NJF, Riga, 25, NJF proceedings, no. 25, pp. 318-323.

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PDF - Published Version - English


The aim of this study was to establish the degree of the acceptance of organic food production and food in the Finnish food chain. The organic food system in Finland is poorly developed and one of the many reasons is that the food chain stakeholders are not committed and do not share common objectives for organic food and its production. A survey was carried among 1527 respondents from agriculture, industry, retail, catering and consumers to establish their opinions on safety and healthiness of organic food, and ecology and ethicality of organic production as well as the support that their own environment provided to their opinions. The results show that all environments are very positive for all four attributes. The best support for positive opinions on organic food and its production was in retail and catering. The community, as a consumer’s environment was the least supportive of positive opinions and did not provide enough information about organic food and its production. To develop the organic food system, there needs to be a common objective among all stakeholders. Safety, healthiness, ecology and ethicality, as commonly accepted attributes, could represent tools for a more sustainable food system. Accepting consumers as co-creators in the food chain would enrich communication and strengthen the positive development of the entire organic food chain.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Agrovoc keywords:
Organic foods
Food chains
Subjects: Food systems > Food security, food quality and human health
Values, standards and certification
Values, standards and certification > Consumer issues
Knowledge management > Education, extension and communication
Values, standards and certification > Evaluation of inputs
Knowledge management
Research affiliation: Finland
Finland > Luke Natural Resources Institute
ISBN:ISBN 978-9934-14-549-0 (PDF)
Deposited By: Nuutila, Dr. Jaakko
ID Code:29459
Deposited On:19 Nov 2015 06:46
Last Modified:19 Nov 2015 06:46
Document Language:English
Refereed:Peer-reviewed and accepted

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