Transition des filières et territoires vers la bio et maintien des valeurs - Résultats des cas d’étude du projet européen "HealthyGrowth"

Summary

In various European countries, organic farming acts as a driving factor for small and medium enterprises, cooperations of food businesses or territorial development. Examples for regional development initiatives are ‘Biovallée de la Drôme’ in France, ‘Biodistretti’ in Italy or the ‘Bio-Regionen’ in Austria. Regional development initiatives aspire to create ‘model regions’ for sustainable development in agriculture and in a wider perspective. While the overall objective is similar for all approaches, the outcomes differ between enterprises and regions. However, the regional embeddednes plays always a strategic role. The region can be the key quality criteria of the values-based food chain, the main characteristic of the differentation strategy or just important for the image of the enterprise or organic initiative. For the realisation of the regional embeddedness of organic products excellent business strategies and efficient management tools are crucial for the development of businesses and chains maintaining the value added from field to fork. The territorial embeddedness is a strong quality argument for the marketing of organic products studied in the HealthyGrowth project.