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Different perspectives on animal health and implications for communication between stakeholders

Hoischen-Taubner, Susanne; Bielecke, Alexandra and Sundrum, Albert (2014) Different perspectives on animal health and implications for communication between stakeholders. In: Schobert, Heike; Riecher, Maja-Catrin; Fischer, Holger; Aenis, Thomas and Knierim, Andrea (Eds.) Farming systems facing global challenges: Capacities and strategies, pp. 8-16.

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PDF - Published Version - German/Deutsch

Document available online at: http://project2.zalf.de/IFSA_2014/documents/ifsa-2014-berlin-book-of-abstracts.pdf


Despite numerous efforts of various professional groups, the level of production diseases in livestock production remains on an unsatisfying high level. Barriers in the process of knowledge transfer in connection with the improvement of the animal health status have been the topic of a study taking different stakeholder perspectives into account. Using instruments of communication science, the perspectives of farmers, agricultural and veterinarian advisors as well as animal scientists were brought together and discussed in workshops. The process revealed the following barriers in the transfer of knowledge: diverging comprehension of animal health, complexity behind multifactorial production diseases, reluctance to assume responsibility, and role conflicts. We conclude that the current communication structure between stakeholders is highly self-referential and not appropriate to enable a target-oriented transfer of knowledge aiming to reduce prevalence rates of multifactorial production diseases on the farm level. Hence, an impulse from “outside” is required to irritate the deadlocked situation and provide new orientation.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Knowledge transfer, stakeholder analysis, self-referential judgments, reflection, conflicting areas, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE016, Tiergesundheit, Reflexion, Wissenstransfer
Subjects: Knowledge management > Research methodology and philosophy > Systems research and participatory research
Knowledge management > Research methodology and philosophy > Research communication and quality
Animal husbandry > Health and welfare
Knowledge management
Research affiliation: Germany > Federal Organic Farming Scheme - BOELN > Animals > Tiergesundheit
Germany > University of Kassel > Department of Animal Nutrition and Animal Health
Related Links:http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=12OE016, https://orgprints.org/cgi/search/advanced?addtitle%2Ftitle=&keywords=12OE016&projects=BOEL&_order=bypublication&_action_search=Suchen
Deposited By: Hoischen-Taubner, Susanne
ID Code:27741
Deposited On:05 Jan 2015 11:35
Last Modified:05 Jan 2015 12:33
Document Language:English
Refereed:Peer-reviewed and accepted

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