home    about    browse    search    latest    help 
Login | Create Account

Organic consumption: a form of hybrid communication

Laursen, Klaus Brønd (2014) Organic consumption: a form of hybrid communication. Paper at: Hybrids - Observed with Social systems Theory, Dubrovnik, Croatia, 15-18/5 2014. [Completed]

[thumbnail of Paper] PDF - English (Paper)
Limited to [Depositor and staff only]

[thumbnail of 27670a.pdf] PDF - Presentation - English


This paper discusses how the consumption of organic food can be understood as a form of hybrid communication. By describing the consumption of organic food as a form of hybridity the paper shows how different codes such as health, aesthetics and morality can be reproduced by re-entering the economic code. This process of hybridizations allows the communication to handle more complexity than had it only been coded economically. But on the other hand the hybridization also creates an increased amount of social complexity. The paper argues that in order to better understand how consumption functions systems theory provides an analytical perspective that is well attuned into the entanglement of the different logics.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic consumption, systems theory, hybridization, moral
Subjects: Farming Systems > Social aspects
Food systems > Community development > Networks and ownership
Food systems > Policy environments and social economy
Food systems > Produce chain management
Research affiliation: European Union > CORE Organic II > HealthyGrowth
Deposited By: Christensen, Jytte
ID Code:27670
Deposited On:30 Oct 2014 08:08
Last Modified:30 Oct 2014 13:32
Document Language:English
Refereed:Not peer-reviewed

Repository Staff Only: item control page


Downloads per month over past year

View more statistics