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Happy Growers! Relationship quality in the German organic apply chain

Zander, Katrin and Beske, Philip (2014) Happy Growers! Relationship quality in the German organic apply chain. International Food and Agribusiness Management Review, 17 (3), pp. 205-223.

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Document available online at: http://www.ifama.org/files/IFAMR/Vol%2017/Issue%203/20130177_10.pdf


Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples.

EPrint Type:Journal paper
Keywords:BÖLN, BOELN, BÖL, BOEL, FKZ 08OE110, ökologische Äpfel, Regionalität, Markt, deutsche Apfelerzeuger, relational relational view, competitive advantage, organic food and farming, Supply chain management
Agrovoc keywords:
Supply chain management
organic food and farming
competitive advantage
relational view
Subjects: Food systems > Markets and trade
Crop husbandry > Production systems > Fruit and berries
Food systems > Produce chain management
Research affiliation: Germany > Federal Organic Farming Scheme - BOELN > Economics > Marktentwicklung
Germany > Federal Research Institute for Rural Areas, Forestry and Fisheries - VTI > Institute of Market Analysis and Agricultural Trade Policy
Germany > University of Kassel > Department of Agricultural- and Food Marketing
Related Links:http://www.bundesprogramm.de, https://orgprints.org/cgi/search/advanced?addtitle%2Ftitle=&keywords=08OE110&projects=BOEL&_order=bypublication&_action_search=Suchen
Deposited By: Zander, Dr. Katrin
ID Code:27648
Deposited On:20 Nov 2014 15:31
Last Modified:10 Sep 2020 12:13
Document Language:English
Refereed:Peer-reviewed and accepted

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