Akzeptanz von Nachhaltigkeitsinnovationen im Lebensmittelbereich – das Untersuchungsdesign

Summary in the original language of the document

The acceptance study is part of ginkoo, an innovation group project for sustainable land use (FONA, BMBF). A central concern is the externalisation of environmental and social costs in food production systems due to increased efficiency and intensive agriculture. The ginkoo case study “Naturland” deals with ethic aspects in animal production, the valorisation of agrobiodiversity and new financial models. By using a mix of qualitative and quantitative methods, the study will develop strategies and measures that should improve the acceptance of sustainability innovations by consumers. They will be tested, evaluated and validated directly by applying them to concrete innovation processes. The aggregate level addresses the conversion to transferable strategies and measures for similar innovation processes in the agri-food sector.