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Innovations in low input and organic dairy supply chains - What is acceptable in Europe?

Nicholas, Phillipa; Mandolesi, Serena; Naspetti, Simona and Zanoli, Raffaele (2014) Innovations in low input and organic dairy supply chains - What is acceptable in Europe? Journal of Dairy Science, 97 (2), pp. 1157-1167.

[thumbnail of NICHOLAS Acceptability of Innovations in Dairy Supply Chains - pre-print.pdf] PDF - Accepted Version - English
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The growth in organic and low-input farming practices is driven by both market demand for high quality, safe food, and European Union policy support, and these types of farming practices are considered in European Union policies for sustainable production, food quality, healthy life, and rural development. However, many constraints to the development of low-input and organic dairy farming supply chains have been identified, including economic, political, and technical constraints. In order for these types of supply chains to develop and provide further benefits to society, innovations are required to improve their sustainability. However, an innovation will only be taken up and result in desirable change if the whole supply chain accepts the innovation. In this paper, Q methodology is used to identify the acceptability of dairy supply chain innovations to low-input and organic supply chain members and consumers in Belgium, Finland, Italy, and the United Kingdom. A strong consensus existed across all respondents on innovations that were deemed as unacceptable. The use of genetically modified and transgenic organisms in the farming system and innovations perceived as conflicting with the naturalness of the production system and products were strongly rejected. Innovations that were strongly liked across all participants in the study were those related to improving animal welfare and improving forage quality to be able to reduce the need for purchased concentrate feeds. Only minor differences existed between countries as to where the priorities lay in terms of innovation acceptability.

EPrint Type:Journal paper
Keywords:dairy; supply chain; low input; organic; innovation; acceptability; Q methodology
Subjects: Animal husbandry > Production systems > Dairy cattle
Farming Systems > Social aspects
Food systems > Produce chain management
Research affiliation: European Union > SOLID
Italy > Univ. Politecnica delle Marche (prev. Univ. Ancona)
UK > Univ. Aberystwyth > Institute for Biological, Environmental and Rural Sciences (IBERS)
Horizon Europe or H2020 Grant Agreement Number:266367
Deposited By: Mandolesi, Serena
ID Code:25121
Deposited On:20 Feb 2014 14:43
Last Modified:20 Feb 2014 19:28
Document Language:English
Refereed:Peer-reviewed and accepted

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