Richter, Toralf and Hempfling, Gabriele (2004) Präsentation von Bioprodukten in Naturkostläden. [Presentation of Organic Prodcuts in Natural Food Shops.] Speech at: Biofach 2004; BioFach Kongress, Veranstaltung Präsentation von Bioprodukten im Naturkosthandel, Nürnberg, Messe, 21.2.2004.
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PDF
- German/Deutsch
3MB |
Summary
Inhalt
- Theoretischer Background
- Anforderungen des Fachhandelskunden an Sortiment und Präsentation
- Grundlagen der Angebotsgestaltung und Präsentation
- Handbuch für den Naturkostfachhandel
Summary translation
Contents
- Background
- Requirements of costumers regarding product range and presentation
- Basic requirements for the presentation of offers
- Handbook for Natural Food Shops
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Speech |
| Keywords: | Naturkost, Naturkostfachhandel, Vermarktung |
| Agrovoc keywords: | Language Value URI German - Deutsch Vermarktungsgemeinschaft http://aims.fao.org/aos/agrovoc/c_50254 |
| Subjects: | Food systems > Markets and trade |
| Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Economics & market > Marketing |
| Deposited By: | Richter, Dr. Toralf |
| ID Code: | 2429 |
| Deposited On: | 19 Mar 2004 |
| Last Modified: | 16 Mar 2022 14:11 |
| Document Language: | German/Deutsch |
| Refereed: | Not peer-reviewed |
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