Juister , Evelyn; Berner, Nina and Häring, Anna Maria (2014) CREATING EDUCATION AND TRAINING OPPORTUNITIES TO SUPPORT THE DEVELOPMENT OF DIRECT MARKETING STRATEGIES. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 2, Thuenen Report, no. 20, pp. 431-434.
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Summary
The objective of our research was to identify the educational needs in direct marketing and the existing opportunities for training and education using the model region of Berlin/Brandenburg as an example to be able to give the relevant education and training actors recommendations on how to structure the options they offer in terms of content and methodology. A further aim was to identify suitable teaching and learning concepts and other aspects relevant to participation from the farmers' point of view.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | Education and training, lifelong learning, opportunities, direct marketing, marketing strategies |
| Agrovoc keywords: | Language Value URI English UNSPECIFIED UNSPECIFIED English UNSPECIFIED UNSPECIFIED English UNSPECIFIED UNSPECIFIED |
| Subjects: | Farming Systems > Social aspects Knowledge management > Education, extension and communication |
| Research affiliation: | Germany > University of Applied Science Eberswalde International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference |
| ISBN: | 978-3-86576-128-6 |
| DOI: | 10.3220/REP_20_1_2014 |
| Deposited By: | Häring, Prof. Dr. Anna Maria |
| ID Code: | 23906 |
| Deposited On: | 30 Oct 2014 11:40 |
| Last Modified: | 30 Oct 2014 11:40 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | urn:nbn:de:gbv:253-201407-dn053621-1 |
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