Juister , Evelyn; Berner, Nina and Häring, Anna Maria (2014) CREATING EDUCATION AND TRAINING OPPORTUNITIES TO SUPPORT THE DEVELOPMENT OF DIRECT MARKETING STRATEGIES. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 2, Thuenen Report, no. 20, pp. 431-434.
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Summary in the original language of the document
The objective of our research was to identify the educational needs in direct marketing and the existing opportunities for training and education using the model region of Berlin/Brandenburg as an example to be able to give the relevant education and training actors recommendations on how to structure the options they offer in terms of content and methodology. A further aim was to identify suitable teaching and learning concepts and other aspects relevant to participation from the farmers' point of view.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | Education and training, lifelong learning, opportunities, direct marketing, marketing strategies |
| Agrovoc keywords: | Language Value URI English UNSPECIFIED UNSPECIFIED English UNSPECIFIED UNSPECIFIED English UNSPECIFIED UNSPECIFIED |
| Subjects: | Farming Systems > Social aspects Knowledge management > Education, extension and communication |
| Research affiliation: | Germany > University of Applied Science Eberswalde International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference |
| ISBN: | 978-3-86576-128-6 |
| DOI: | 10.3220/REP_20_1_2014 |
| Deposited By: | Häring, Prof. Dr. Anna Maria |
| ID Code: | 23906 |
| Deposited On: | 30 Oct 2014 11:40 |
| Last Modified: | 30 Oct 2014 11:40 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | urn:nbn:de:gbv:253-201407-dn053621-1 |
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