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Growth, business logic and trust in organic food chains: an analytical framework and some illustrative examples from Germany

Münchhausen, Susanne, von and Knickel, Karlheinz (2014) Growth, business logic and trust in organic food chains: an analytical framework and some illustrative examples from Germany. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges: Vol.2, Germany - India, Proceedings of the 4th ISOFAR Scientific Conference at the Organic World Congress 2014, 13-15 October 2014 in Istanbul, Turkey, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, Vol 2, Thünen Report, no. 20, pp. 403-406.

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The organic food market in Germany has been growing significantly. While expanding, businesses and food initiatives face many challenges. The paper focuses on the challenge of maintaining the added values of organic farming and consumer trust. Both are key assets in organic food chains, and both are difficult to secure when volumes grow, distribution channels change and when producers, processors, sales businesses and con-sumers are less closely connected which tends to limit direct communication and trans-parency. In the central part of the paper, we present an analytical framework that can be used to better understand these connections. Focus is on changes in business logic, chain organisation and coordination. Three case studies of organic value chains in Germany are used to illustrate the application of the framework. The analyses show that business logics and strategies are implemented through a particular set of management and/or marketing instruments and that these impact on the organisation of the businesses, the linkages between chain partners and the marketing of products.

EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Organic food chain, business strategies, management concept, growth processes, organic values, trust, HealthyGrowth, BÖLN, BOELN, BÖL, BOEL, FKZ 12OE020
Agrovoc keywords:
product quality
Business management
Organic foods
Subjects: Farming Systems > Farm economics
Food systems > Markets and trade
Food systems > Produce chain management
Research affiliation: European Union > CORE Organic II > HealthyGrowth
Germany > Federal Organic Farming Scheme - BOELN > Economics > Marktentwicklung
Germany > University of Applied Science Eberswalde
International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
Related Links:http://www.bundesprogramm-oekolandbau.de, http://www.bundesprogramm.de/fkz=12OE020, http://orgprints.org/cgi/search/advanced?addtitle%2Ftitle=&keywords=12OE020&projects=BOEL&_order=bypublication&_action_search=Suchen
Deposited By: von Münchhausen, Dr Susanne
ID Code:23863
Deposited On:29 Oct 2014 08:34
Last Modified:12 May 2015 13:50
Document Language:English
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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