Bernet, Thomas; Kazazi, Iris S.; Eisenring, Tobias and Van den Berge, Paul (2014) Promoting rural competitiveness – how can "organic" and "regional" accelerate development in poorer areas? Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]
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Summary in the original language of the document
As consumers’ interest for quality food grows, new opportunities arise for both organic and regional products. This is especially appealing for rural areas with a strong agricultural tradition. Yet, to be successful, such initiatives require a sound methodological approach to analyse well the context and opportunities together with different stakeholders and develop a marketing strategy that overcomes both market- and supply-oriented constraints.
EPrint Type: | Conference paper, poster, etc. |
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Type of presentation: | Paper |
Agrovoc keywords: | Language Value URI English Marketing http://aims.fao.org/aos/agrovoc/c_4620 English Organic foods http://aims.fao.org/aos/agrovoc/c_29261 English rural development strategies http://aims.fao.org/aos/agrovoc/c_9000140 |
Subjects: | Food systems > Produce chain management |
Research affiliation: | International Conferences > 2014: 18th IFOAM OWC Practitioners Track |
Deposited By: | Bernet, PhD. Thomas |
ID Code: | 23579 |
Deposited On: | 23 Feb 2015 13:03 |
Last Modified: | 23 Feb 2015 13:03 |
Document Language: | English |
Status: | Unpublished |
Refereed: | Not peer-reviewed |
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