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Promoting rural competitiveness – how can "organic" and "regional" accelerate development in poorer areas?

Bernet, Thomas; Kazazi, Iris S.; Eisenring, Tobias and Van den Berge, Paul (2014) Promoting rural competitiveness – how can "organic" and "regional" accelerate development in poorer areas? Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]

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Summary in the original language of the document

As consumers’ interest for quality food grows, new opportunities arise for both organic and regional products. This is especially appealing for rural areas with a strong agricultural tradition. Yet, to be successful, such initiatives require a sound methodological approach to analyse well the context and opportunities together with different stakeholders and develop a marketing strategy that overcomes both market- and supply-oriented constraints.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Agrovoc keywords:
Language
Value
URI
English
Marketing
http://aims.fao.org/aos/agrovoc/c_4620
English
Organic foods
http://aims.fao.org/aos/agrovoc/c_29261
English
rural development strategies
http://aims.fao.org/aos/agrovoc/c_9000140
Subjects: Food systems > Produce chain management
Research affiliation: International Conferences > 2014: 18th IFOAM OWC Practitioners Track
Deposited By: Bernet, PhD. Thomas
ID Code:23579
Deposited On:23 Feb 2015 13:03
Last Modified:23 Feb 2015 13:03
Document Language:English
Status:Unpublished
Refereed:Not peer-reviewed

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