Bernet, Thomas; Kazazi, Iris S.; Eisenring, Tobias and Van den Berge, Paul (2014) Promoting rural competitiveness – how can "organic" and "regional" accelerate development in poorer areas? Paper at: IFOAM Organic World Congress 2014, Istanbul, Turkey, 13-15 October 2014. [Completed]
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Summary
As consumers’ interest for quality food grows, new opportunities arise for both organic and regional products. This is especially appealing for rural areas with a strong agricultural tradition. Yet, to be successful, such initiatives require a sound methodological approach to analyse well the context and opportunities together with different stakeholders and develop a marketing strategy that overcomes both market- and supply-oriented constraints.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Agrovoc keywords: | Language Value URI English Marketing http://aims.fao.org/aos/agrovoc/c_4620 English Organic foods http://aims.fao.org/aos/agrovoc/c_29261 English rural development strategies http://aims.fao.org/aos/agrovoc/c_9000140 |
| Subjects: | Food systems > Produce chain management |
| Research affiliation: | International Conferences > 2014: 18th IFOAM OWC Practitioners Track |
| Deposited By: | Bernet, PhD. Thomas |
| ID Code: | 23579 |
| Deposited On: | 23 Feb 2015 13:03 |
| Last Modified: | 23 Feb 2015 13:03 |
| Document Language: | English |
| Status: | Unpublished |
| Refereed: | Not peer-reviewed |
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