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Finnish Organic Food Chain - An Activity Theory Approach

Nuutila, Jaakko and Kurppa, Sirpa (2014) Finnish Organic Food Chain - An Activity Theory Approach. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 1, Thuenen Report, no. 20, pp. 235-238.

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Summary

This article tries to find a reason why the Finnish organic food chain has not developed to reach the goals the authorities has set for the production volume and consumption. The reason is not that the organic products would not meet the needs of the consumers, but that the consumers have been left outside the food chain development and the decisions for to the food selection. The criteria to evaluate the stakeholders’ objects and results are only quantitative and financial instead of qualitative and built facing the values of the consumers. According to many research on consumers opinion about organic production and food, people value safety, ecology, health, ethicality and taste. Adding those factors to the evaluation criteria, the food chain would take consumers as co-creators and enable the development to better face the challenges and meet the goals set for the organic food chain.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Activity Theory
Agrovoc keywords:
Language
Value
URI
English
consumers
http://aims.fao.org/aos/agrovoc/c_28315
English
Food chains
http://aims.fao.org/aos/agrovoc/c_3014
English
Quality
http://aims.fao.org/aos/agrovoc/c_6400
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Food systems > Produce chain management
Values, standards and certification > Evaluation of inputs
Research affiliation: International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
Finland > Luke Natural Resources Institute
ISBN:978-3-86576-128-6
DOI:10.3220/REP_20_1_2014
Deposited By: Nuutila, Dr. Jaakko
ID Code:23480
Deposited On:24 Sep 2013 05:45
Last Modified:12 Dec 2014 09:13
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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