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STRENGTHENING THE BRIDGE BETWEEN CONSUMERS AND THEIR ORGANIC FOOD CHOICES

Pearson, David (2014) STRENGTHENING THE BRIDGE BETWEEN CONSUMERS AND THEIR ORGANIC FOOD CHOICES. In: Rahmann, G. and Aksoy, U. (Eds.) Building Organic Bridges, Johann Heinrich von Thünen-Institut, Braunschweig, Germany, 1, Thuenen Report, no. 20, pp. 5-8.

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Summary

Over the last 50 years the organic food movement has developed into the most visible brand for a healthier and more environmentally sustainable food system. However, organic products need to be a more viable option for consumers if they are to achieve their full potential. After reviewing key research on why consumers purchase organic products, including results from a recent study in Australia (N=1011), the paper concludes that the key challenge is to convince consumers of their superior ‘value’ – where enhanced health and environmental credentials overcome its higher price.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Agrovoc keywords:
Language
Value
URI
English
Organic foods
http://aims.fao.org/aos/agrovoc/c_29261
English
Market research
http://aims.fao.org/aos/agrovoc/c_4618
English
Attitude behaviour gap
UNSPECIFIED
English
Consumer value
UNSPECIFIED
Subjects: Food systems > Markets and trade
Research affiliation: International Conferences > 2014: 18th IFOAM OWC Scientific Track: 4th ISOFAR Scientific Conference
Australia > Other organizations
ISBN:978-3-86576-128-6
DOI:10.3220/REP_20_1_2014
Deposited By: Pearson, Dr David
ID Code:23324
Deposited On:16 Oct 2014 10:08
Last Modified:16 Oct 2014 10:08
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:urn:nbn:de:gbv:253-201407-dn053621-1

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