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Case studies/Strategic group analyses report of high value organic products

Marian, Livia (2013) Case studies/Strategic group analyses report of high value organic products. .

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This report concerns the analysis of successful high-value products as case studies in each of the three meat categories: chicken, beef and pork. The main objective of our study was to identify strategic groups within the meat market, in which the new, high-value organic meat products were going to perform. The strategic group analysis also serves as a benchmark for determining the competitive situation on the Danish meat market. Hence, we analyse the market performance of the strategic groups and we describe the competition on the market, in order to identify the optimal market position for the new products.

EPrint Type:Report
Subjects: Food systems > Markets and trade
Research affiliation: Denmark > Organic RDD 1 > SUMMER
Deposited By: Kirkegaard, Lene/LKI
ID Code:23052
Deposited On:09 Aug 2013 08:59
Last Modified:09 Aug 2013 08:59
Document Language:English
Refereed:Not peer-reviewed
Additional Publishing Information:D6.5 SUMMER

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