Rittenhofer, Iris and Povlsen, Karen Klitgaard (2012) Trust and credibility. Towards a cross-disciplinary perspective on organics combining media and management research. In: IFSA 2012 conference proceedings, IFSA , pp. 1-25.
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Document available online at: http://ifsa.boku.ac.at/cms/fileadmin/Proceeding2012/IFSA2012_WS6.1_Rittenhofer.pdf
Summary in the original language of the document
The overall purpose of the paper is to approach the complex relations between consumer and organic products from respectively a media and a management perspective. We argue for the relevance of an interdisciplinary perspective on ecology and trust.
| EPrint Type: | Conference paper, poster, etc. |
|---|---|
| Type of presentation: | Paper |
| Keywords: | trust, credibility, media, management |
| Subjects: | Food systems > Markets and trade Knowledge management > Research methodology and philosophy > Research communication and quality Values, standards and certification > Consumer issues |
| Research affiliation: | Denmark > Organic RDD 1 > MultiTrust |
| Related Links: | http://ifsa.boku.ac.at/cms/, http://ifsa2012.dk/?page_id=792 |
| Deposited By: | Rittenhofer, Associate professor I. |
| ID Code: | 21675 |
| Deposited On: | 04 Jan 2013 14:00 |
| Last Modified: | 10 Feb 2015 09:40 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Peer-reviewed and accepted |
| Additional Publishing Information: | MultiTrust Deliverable: D2.5.2 |
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