Faire Abnehmer-Lieferantenbeziehungen im Schweizer Bio-landbau: Erwartungen und Zufriedenheit der Handelspartner

Summary

This paper presents first results of a standardized online survey among Suisse organic farmers and their buyers on business relations. Participating organic farmers not only expect their buyers to pay fair prices but also to act consistently, be transparent and invest in good personal relations. Buyers expect their agricultural suppliers to provide high product quality products, be reliable and transparent while fair prices are mentioned less frequently. Many of the statements given by both farmers and buyers reflect aspects of the organizational justice theory as well as a related Bio Suisse code of conduct. A majority of Suisse organic farmers and buyers are satisfied with their business relationships.